February 14, 2018

Every day, I open my mailbox and find a piece of Direct Mail. Sometimes, the sender is new to me. Other times, the sender is an old familiar company. Direct Mail takes a few mailing pieces to get my attention. I respond like most people and disregard the first couple o...

June 8, 2017

Success in the Real Estate World takes a strong combination of skills, market knowledge, and dedication along with an effective and consistent marketing program. In order to raise the bar and become someone Exceptional in the field, you need something that Puts You Abo...

June 1, 2017

One letter might get you a response … a 1% response that is! A first mailing to a cold prospect list generates, on average, a 1% response rate. So, that means to get the percentage response that you are looking for, you will have to mail a minimum of 5 times to the sam...

January 31, 2017

Once of the biggest fears people have with direct mail marketing is that their mailing list will be inaccurate and their advertising won’t reach their intended audience (or any audience, for that matter). It’s a valid fear – a bad mailing list can mean wasted materials...

January 26, 2017

Who is receiving your mailers? AKA, who’s in your demographic? Are you hyper-targeting potential clients such as home owners for your real estate company? Or are you aiming for a more general mailing of people in a specific age range in a few zip codes to market your s...

January 18, 2017

In the first installment of this blog I discussed some of the tools that Real Estate Investors could and should use for their marketing.

Read more here: Marketing as a Real Estate Investor [part 1]

Building off of what we learned last week, let’s start with an important...

January 10, 2017

Hello! I’m Nataliya, and I’m one of the climbing instructors here (aka the lead account manager). A question I get asked often when setting up direct mail campaigns is “how do I keep track of the lists, letter templates, schedule, and everything else?!”

The easy answer...

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