July 11, 2018

Summer is a great time of year to send out postcards for direct mail campaigns. People love receiving them because they remind them of friends on vacation. But, you are sending them out to generate leads, so you have to concentrate on what kinds of postcards to send an...

April 18, 2018

A website is the base point of your online lead generation strategy. It is the first place that a customer comes to get all of the information they need about your company, product or service. It is also the place that you take a person from a “looker” to an actual cus...

March 9, 2018

Craigslist is a buy - sell - trade - employment - housing - meetup -  classified wonderland. You can travel from category to category and find the most incredible items to decorate your home, sell your old ratty couch and even join a group and meet a whole new set of f...

March 5, 2018

Sometimes, the most obvious thing is right in front of your nose! Need leads? Find the renters! Renters are gathered together in apartment complexes, duplexes, mom and dad’s basement and online. There is a huge opportunity to transition a renter into a home buyer right...

February 7, 2018

A Call to Action is the reason you invest in marketing. A Call to Action to your customers, clients or prospects is a call to do something. Whether you want them to call you, write you, email, download or attend, a Call to Action is the first step for converting someon...

January 12, 2018

First time home buyers can be the most fun real estate group to work with. They are eager, full of ideas and the easiest to prospect for! Because they are new in the world of real estate, they almost always need a realtor to guide them through the journey! You can find...

January 8, 2018

Postcards are essential for a Direct Marketing Campaign.Their message is loud, short and to the point. With the right artwork, attractive font and succinct message, they are the most powerful piece of mailing material to send for success. But, sending a postcard is muc...

December 25, 2017

You are so excited. Someone responded to your posting on your social media page and they are interested in using your service! But, they want to use those services in a couple of months when they are more ready to act upon them. Now what? You have to hold on to these p...

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Call Tracking and Return on Investment (ROI) Tracking

October 5, 2018

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September 28, 2018