July 9, 2018

There is a whole psychology to persuasion. And it starts when you were a child. Your mother getting you to eat vegetables or to making your bed was an art form that mother’s become very good at. Later, there is the persuasive technique of getting someone to date you or...

July 6, 2018

Businesses need to send mail to customers, prospects and general mailing lists. They need to make announcements, send invitations, show off accomplishments and declare successes. If a business has been in business for a while, they have a mailing list that can go on fo...

June 20, 2018

They say that a prospect has to see your business message up to 12 times before they will respond. This theory is especially true for direct mail marketing. A company or business that is in front of their audience on a regular basis will get more business than if they...

June 13, 2018

The most critical part of a direct mail campaign is assessing the results. You need to analyze whether the money spent was worth it. If you used two or more different pieces of mail, you need to know which one worked and by how much. And if you used a couple of differe...

May 11, 2018

You have worked hard on developing an email list that helps your business grow. And that is great! But, while growing that list, some of those names tend to fall off into the abyss. The reasons are as many as there are reasons. People are no longer interested. They don...

September 29, 2017

So, you want to build your own Direct Mail list. You have an idea who you want to send to but you don’t know their address, or if they have neighbors who have the same statistics as your target. The list could be long and take a lot of work and time to develop. So how...

September 15, 2017

Prospecting for leads can be time-consuming, frustrating and discouraging. But...there is hope! There are many ways of generating leads, Social media, billboard advertising, Chamber of commerce socials, but there is one way that hangs tough over all the years. Postcard...

September 4, 2017

Demographics can take your mailing list a long way. People of like interests tend to live in areas together. People who enjoy old classic homes will live in neighborhoods that are full of Victorians, Painted Ladies, Brownstones or Prairie style homes. Others who enjoy...

August 28, 2017

Designing a Direct Mail package should be approached as something that recipients will find interesting and useful and that they will want to keep. Instead of the usual mundane “just the facts” type of mailer, consider sending Direct Mail about food, or the arts, enter...