October 5, 2018

Data and statistics are interesting numbers to analyze. These numbers are the eyes into the soul of your direct marketing campaign. And, the data and statistical numbers give you an understanding of your target audience’s behavior and values. This allows for a better w...

March 16, 2018

Sometimes, it takes an odd coupling to make things sensible! Direct Mail and Facebook are one of those couples! But they work very well together and can increase your results for prospects and clients. Integrating your marketing methods can be more powerful together th...

March 14, 2018

I am a Color person! I shun grey and tan. I adore purple, red and green!  And I will buy anything neon orange! If you don’t think about color often and leave it up to the “artists types”, then this blog may surprise you. Color affects everything. Grey brings to mind a...

August 24, 2017

Setting up a Sales Letter to get a response from prospects is not difficult. It has a certain structure that allows for an easy read for the recipient. You need to have it laid out for an easy scan and answer the basic questions of Who, What, When, Where, Why and How.

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