Recurring Direct Mail Marketing
(Drip Mail Marketing)
Starting at .40 cents/piece
The more often a potential client sees your marketing material, the more likely they are to remember you! Having a tangible item for your customers to have in their hand is often superior to e-mail marketing.
They can stick it on their fridge or put it on their desk. These items have staying power and will likely be seen multiple times; constantly increasing chances of new clients. Incorporate your company’s logo and graphic design style into the mailer to leave a lasting impression on potential clients.
By keeping your brand consistent across all marketing efforts, people are more likely to remember and choose you for their business!
To be successful with your marketing campaign you have to do more than just close the deal. You need to effectively manage and grow a small business. That means finding clients, and keeping them and consistently adding to and building your clientele.
We will help you customize and send marketing materials that are written and designed to connect with today’s consumer. We use high quality printing to create new business opportunities or print full color property flyers to promote your listings at home. We will send drip email, direct mail or Multi Channel campaigns.
Consistency is the most important variable to stress when it comes to marketing. This is where a marketing budget comes in super handy. You do not want to spend a large sum of money your first month, just to find that after 3 months you can no longer afford to send nearly as many mail pieces. That’s why figuring out exactly what you can consistently spend each month is absolutely crucial. By “touching” your potential client base consistently and on a schedule multiple times throughout the year you will be building your brand awareness! Brand awareness is super important this day and age! This keeps your company in the forefront of the client’s mind, putting you at the top of the list when it’s actually time to hire someone!
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Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. This is where your personalized message comes in, “Incredible service at an unbeatable price”. Whatever the message is, it’s absolutely crucial to get your point across and not try to hide it but rather blast it out to your audience! Your message most certainly has appeal and the more efficiently you articulate it and showcase it the better and larger your Return on Investment will be. Also, you want to make sure you have the right kind of clientele contacting you. Think of your marketing piece an upfront filter for yourself to weed types of clients out that you are not interested in doing business with.
Furthermore, this is where your response rate comes into play. It’s all about quality not quantity. Would you rather have a 90% response rate with 0 deals or a 10% response rate with 4 clients on the table? You definitely know the answer. That’s a huge amount of calls to sort through with ultimately no pay off in the end. This is why hyper focused laser targeting of your audience is so crucial. You want to be sending your Direct mail often enough and on a consistent basis that you are constantly creating new leads and clients on the back end of things.