Everest Integrated Marketing - Direct Mail of the Future

What if we told you that by combining Direct Mail + Google Adwords + Facebook + Instagram will result in a 700% increase in your return on investment, would you think we are crazy? We aren't.

Download the 2018 Brochure by clicking on the icon:

Here’s How it Works:

Everest Integrated Marketing is a marketing based solution that is designed to seamlessly track the effectiveness of your direct mail campaign while enhancing results through cross-channel marketing on the Google Display Network and Facebook.

Everest Integrated Marketing is made up of individual services that are bundled together into one convenient package.

Mail Tracking: We track your mail by analyzing the raw data provided to us by the USPS  system through the Intelligent Mail Barcode (IMB) that is printed on your mail piece. This data allows us to predict and confirm when your mail will reach mailboxes.

You will have access to a  client dashboard portal  specific to your direct mail  campaign where you can login and see in real time:
 

•When your mail is projected to hit mail boxes

•When your mail is confirmed to have hit mail  boxes

•What percent of your mail  has been delivered

You will be provided a unique  local or toll free number for  your campaign. This number  will be printed on the mail  pieces and used on the  banner ads.

Any calls that come through  on this line will be tracked,  recorded and available for  playback and download.

You will have access to a client dashboard portal  specific to your direct mail  campaign where you can  login and:
 

•How many calls came in as a result of the campaign in real time

•Listen to the recorded calls

•See the date the calls came  in and how long they lasted

•See the caller ID # of the  person who called in

90% of people who are interested  in a product or service go to the company’s website first before calling or visiting the brick and  mortar location.

 

According to Google Analytics,  96% of unique website visitors  will leave without taking any sort of an action.

ONLINE FOLLOW-UP

HOW IT WORKS...

When you visit a site in the “Google Display Network,”  you will see ads in the spots rented by google.

The ad you see is based on what cookies are on your computer.

Google checks your computer for these cookies and when it detects  one it shows the “Google Follow Up Ad” specific to the site you visited.

When you visit a website, you get a cookie.

Google knows this and will show you ads for that website as you visit other sites in the “Google Display Network.”

What you see on your dashboard:

•The number of people on your  follow-up list. This is the number  of unique visitors that have gone  to your website since the code has been added to your site.
 

•The number of times your ad has  been viewed by the people on  your follow-up list
 

•The number of times that your ad  has been clicked
 

•It is important to note – AD  VIEWS are the main goal and  statistic that your client should  be looking at. It’s the added  exposure that enhances the  overall results of a campaign.

•Website visitors who are retargeted with display ads are 70% more likely to convert on your website

•With Retargeting the percentage of users who return and complete conversion process increases to 26%

•In one Study retargeted ads led to a 726% lift in site visitation after four weeks of retargeted ad exposure.

•Like Google, Facebook has a special cookie that goes onto your website. This cookie is used to identify active Facebook users who visit your website.

•Anyone who goes to your website and is recognized by Facebook as an active user with a profile will receive the cookie

Facebook Trends

•Over 65 age group is fastest growing segment on Facebook.
 

•This group uses Facebook over 15 hours per week.
 

•Some 48% of online baby-boomers aged 65-74 now have a social media profile.
 

•41% of the over 75s are online which is up 19% from a year ago.

When the visitor logs into Facebook they will see an ad for your company in their news feed.

What you see on your dashboard:

•The number of people on your  follow-up list. This is the number  of unique visitors to your website who have been recognized as active Facebook users.

 

•The number of times your ad has  been viewed by the people on  your follow-up list
 

•The number of times that your ad  has been clicked
 

•Demographic filters: The main difference between Google and Facebook is that Google follows the device, Facebook follows the person. Therefore we provide data on your dashboard that identifies how many times your ads have been shown to Males, Females and what age ranges. This will assist you in developing new prospect lists to mail to.

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