Real-Estate Agency Direct Mail Marketing
Starting at .40 cents/piece
To be successful in real estate you have to be able to do more than just close the deal. You need to effectively manage and grow a small business. That means finding clients, keeping them, and motivating them to buy or sell.
We help build quality lead pipelines through consistent marketing and client relationship management. We will help you customize and send marketing materials that are written and designed to connect with today’s consumer.
We use high quality printing to create new business opportunities or print full color property flyers to promote your listings at home.
We will send drip email, direct mail or MultiChannel campaigns with our pre-built real estate marketing materials.
We will create content including listing flyers or monthly newsletters.
We will help you consider the various types of homeowners when determining the type of content to use in your direct mail campaign: Probate owners, Absentee owners, FSBOs, Expired and withdrawn listings and Owner-occupied.
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Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. This is where your personalized message comes in, “We buy houses at a discount for CASH & quick closings”. Whatever the message is, it’s absolutely crucial to get your point across and not try to hide it but rather blast it out to your audience! Your message most certainly has appeal and the more efficiently you articulate it and showcase it the better and larger your Return on Investment will be. Also, you want to make sure you have the right kind of clientele contacting you by thinking of your marketing piece an upfront filter for yourself to weed types of clients out that you are not interested in doing business with.
Furthermore, this is where your response rate comes into play. It’s all about quality not quantity. Would you rather have a 90 % response rate with 0 deals or a 10 %$ response rate with 4 deals on the table? You know the answer. That’s a huge amount of calls to sort through with ultimately no pay off in the end. This is why hyper focused laser targeting of your audience is so crucial. You want to be sending your Direct mail often enough and on a consistent basis that you are constantly creating new leads and clients on the back end of things.
To target the needs of each type of seller requires that the content you send is relevant to their situation. In other words, what you send to probate executors or administrators should be vastly different from what you’ll send to FSBOs. They both need to sell a home, but their reasons for selling is most likely vastly different. Remember that the most successful direct mail campaign speaks to the homeowner’s problems and needs, and how you can solve the problems and fulfill the needs. We will make your mail marketing quick, affordable and effective.
Consistency is the most important variable to stress when it comes to marketing. This is where a marketing budget comes in super handy. You do not want to spend a large sum of money your first month, just to find that after 3 months you can no longer afford to send nearly as many mail pieces. That’s why figuring out exactly what you can consistently spend each month is absolutely crucial. By “touching” your potential client base consistently and on a schedule multiple times throughout the year you will be building your brand awareness! This keeps your company in the forefront of the client’s mind, putting you at the top of the list when it’s actually time to make the purchase or if a trigger event occurs for them to initiate the buying process.