PROOF, there it is! | Why mail-piece proofing is vital to direct mail marketing
When marketing through direct mail, you want to ensure your mailers turn out exactly how you envision them. It can be unnerving wondering what the final product of a direct mail campaign looks like if you’re not provided a sample of what will be representing you and your business. Some companies don’t give you the chance to quality control your mail-pieces, but at Everest Direct Mail & Marketing, we pride ourselves in our “proofing” process, which allows you to review, revise, and approve the exact mail piece your recipients will be getting!
Here’s how our proofing process works:
“Pre-flight”: We review your content and format it as necessary to fit the page(s) or card size you’re using. Then, we extensively copy edit your letter/design to ensure all content is without mistakes and that your design is high-resolution and press-ready. After that, we pass every detail off to pre-press.
“Proofing”: Next, production creates your entire mail-piece based on all of your mailer details. They not only create a digital proof with your mailing list merged in, but they also create a ‘live’ proof – printing one full mail piece exactly as it will be sent out. Production then sends the proof over to you for your approval.
If there are any revisions that need to be made, we go back to square one and proof your mailers again. (And the best part – everyone gets 1 free revision!) So you can be confident we work hard to ensure your mailers’ quality not only meet, but exceed, your expectations. That’s why proofing is an integral part of our mail process.
If you’d like to learn more about our extensive customer care behind proofing of your mail materials, give us a call at 866-811-1553, chat with us through our online customer service chat portal, or send us an email at firstname.lastname@example.org