Customizing your direct mail marketing campaign - Variable Data Printing
Direct Mail Marketing is a great way to reach a targeted list of people. Whether you are sending marketing materials, billing statements & invoices, appointment reminders, or anything via direct mail, you have the opportunity to personalize and customize your message to an amazing degree. How is this possible, you may ask? With Variable Data Printing.
Variable Data Printing (VDP) or Variable Image Printing (VIP) is a very useful tool for marketers (this means you, small business owner). It allows you to make each piece of marketing material feel unique like it was made “just for them”. Your recipient doesn’t know that you sent thousands of similar pieces to others using variable data printing to personalize each piece- All they know is that they are reading over your highly personalized mail piece and getting ready to call you!
Variable data printing is not something that every printer, or direct mail company offers but is quickly becoming the standard for effective direct mail marketing. Don’t get left in the stone-age of marketing, contact Everest to find out how Variable Data Printing can increase your ROI for your next direct mail campaign.
Take a look at some of our videos and our other blogs to learn more about direct mail marketing for your business.
Videos: Everest’s Videos