Happy Easter!! BLOG: Getting Attention with Direct Mail

April 16, 2017

Standing out in the Crowd, Getting their Attention, Capturing the Room...These are all essential elements of marketing.  Billboards, newspaper advertising, industry magazines, letters and postcards are just not enough. The internet is a vast landscape of sites and groups that one must join and post and comment on a regular basis. You can spend 60% of your time just getting your word out!  BUT...if you tie it altogether in a campaign with a theme or a character or even a color scheme and logo, you will get, as they say, “More Bang for your Buck”.

 

This is a recent experience…

 

I am an Artist. That is the way I think of myself.  Although I have other employment, my private time is spent creating art and working out ideas. I have now officially created enough “art” to have overtaken every surface of my house. So, I decided to start selling this art.

 

I listed my creations on the usual internet sites and paid the listing fees and researched how to use Keywords and Hashtags and enticing pictures.  But, my art still sits on every wall, table and corner of my home. I decided I had done something wrong. So, I went back and retook pictures and rewrote the descriptions and changed the Keywords and Hashtags.

 

And….my art still sits on every wall, table and corner of my home!

 

I decided to back away from all this listing and selling activity for a few days and hoped for a better perspective on things. A few evenings later, I posted a sketch I had done of a mad little girl who did not want to take a nap. I posted the picture just on my personal Facebook page. Within 10 minutes I had 26 likes! So I posted the same picture with the same cute comment “I don’t want to go to MONDAY” on my artist Facebook page. Same result - 10 minutes 20 likes.

 

Well, I went to the search bar of Facebook and wrote in ARTIST Groups. The rest of my evening was spent being accepted into 40 different groups and then posting on each of these sites my Mad little Girl sketch with the cute little saying.

 

The next morning, I opened my computer and then Facebook account to over 500 new likes, 60 friend requests and 12 buyer questions!!

 

My theory regarding this incredible activity is that the sketch was silly and the comment was even sillier!  People like to laugh! And then they like to show everyone else what they just laughed at. I love cats and I love cat pictures! But the ones I remember are the ones that made me laugh! I have continued this type of posting every single day like clockwork. It is just part of my life as an after hours artist. I post both silly and serious artwork but they are always accompanied by a catchy phrase, name or saying (“Reggie the Rooster”, “Par-Tay!” (goes with shot of a dozen of my handmade pillows) “TWEEEET” (sketch of bird))  I have increased the number of artist groups I post in daily. My friends base is getting near its limit and I have found an excellent company to make my art into prints and they are selling swiftly!

 

I am certainly not the first to do the comedic posting theory. It is a base marketing tool...the same as a catchy phrase or a repetitive motif in music. A printing company I did business with in southern Ohio would send out funny little cards every month. They were very small cards the size of a child’s birthday invitation. Each month they wished you a Happy “ Al Capone’s Birthday” and the card was cut with bullet holes, or a “Good Morning” greeting with the card cut and pressed to look like a fried egg.  I began to look forward to the Craftsman Printing card coming every month to brighten my day!!! Thirty years later, I still have the original cards in my “marketing tools” file.

 

Everest Direct Mail serves businesses with direct mail marketing, postcard printing and mailing. AND, we can create the Special Silly Saying card that suits your personality and your business strategy.  Think about an idea that makes you laugh; an idea that makes you laugh that you want to share and cross market this idea on your billboards, newspapers, magazines and internet sites!  Soon, the “Likes” and Leads will appear!!!

 

- Amy

 

 

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