Niche, Specialty, One of a Kind

April 18, 2017

There is no one that

 

thinks like you, talks like you and  feels like you!

But, how do you find that One of a Kind-ness in your business?

 

Become an Expert!!

 

Being an expert works especially well in real estate. It allows you to focus on a specific geographical area, or a type of property or a type of interest from the client. It gives you the freedom to work in an arena that interests you!.

 

There are so many aspects to each category of specialization!  If you would like to sell a certain kind of home...which kind? Certain types of  homes attract certain types of buyers. If you, personally love Victorian homes or perhaps Log Cabins, become an expert on the history and nuances of those types of homes. Let your clients know with mailers and postcards and announcements. You will form a strong connection to not only the home but also to the buyer or seller of the home because of common interest and because of your Expertise!  

 

Define your Niche by Residence Style

 

Victorians (or “painted ladies”)

Colonials

Bungalows

Brownstones

Mid-century modern

Arts and Crafts

Cape Cod

Log homes

Cabins

Cottages

Post and beam

Manufactured housing

High-rises

Condos

Townhomes

Ranch homes

Lofts

Luxury homes

New construction

 

OR perhaps base your Niche on the Type of House

 

Resort and Vacation Homes

Lake homes

Ski homes

Golf course homes

Equine properties

Pilots/private landing strips

Ocean-front property

Inns and guest houses

Hobby farms

 

Location is another Specialty to consider

 

Street

Neighborhood  

Housing Development

Town or City

Country or Farm

 

Type of Client is another category

 

Baby Boomers or Seniors

Gen X

Millennials

First-time buyers

Move-up buyers

Second-home buyers

Investors

Distressed properties Rehabbers

 

Unique housing interests

 

Young and single women/men

Young couples

Single moms/dads

Empty nesters

Retirees

Widows/widowers

Elders

Adult children caring for aging parents

Families wanting multi-generational living arrangements

Downsizing

Eco-friendly homes

Urban farming

Walkable communities

Working from home

                                                    Knowledge and skills

 

Take your certifications and honors and awards as your expertise and make them your Niche

 

Representing buyers (ABR®)

Seniors’ home buying and selling needs (SRES®)

Global/international real estate transactions (CIPS®)

Sustainable and eco-friendly housing (GREEN)

Resorts and second homes (RSPS)

Distressed property specialist (SFR)

Negotiation expert (CNE)

 

Direct Specialties

 

Purchasing after a Bankruptcy

Homebuyer assistance programs

Assisting military families

Veterans’ programs

Relocation services

Ability to speak another language

 

Everest Direct Mail can design all of your mailers and postcards to your exact Niche and give your marketing the Distinguished  Impression that you are looking for.

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Call Tracking and Return on Investment (ROI) Tracking

October 5, 2018

1/10
Please reload

Recent Posts

September 28, 2018

September 26, 2018

September 24, 2018

August 20, 2018

Please reload

Archive
Please reload

Search By Tags