Niche, Specialty, One of a Kind

There is no one that

thinks like you, talks like you and feels like you!

But, how do you find that One of a Kind-ness in your business?

Become an Expert!!

Being an expert works especially well in real estate. It allows you to focus on a specific geographical area, or a type of property or a type of interest from the client. It gives you the freedom to work in an arena that interests you!.

There are so many aspects to each category of specialization! If you would like to sell a certain kind of home...which kind? Certain types of homes attract certain types of buyers. If you, personally love Victorian homes or perhaps Log Cabins, become an expert on the history and nuances of those types of homes. Let your clients know with mailers and postcards and announcements. You will form a strong connection to not only the home but also to the buyer or seller of the home because of common interest and because of your Expertise!

Define your Niche by Residence Style

Victorians (or “painted ladies”)




Mid-century modern

Arts and Crafts

Cape Cod

Log homes



Post and beam

Manufactured housing




Ranch homes


Luxury homes

New construction

OR perhaps base your Niche on the Type of House

Resort and Vacation Homes

Lake homes

Ski homes

Golf course homes

Equine properties

Pilots/private landing strips

Ocean-front property

Inns and guest houses

Hobby farms

Location is another Specialty to consider



Housing Development

Town or City

Country or Farm

Type of Client is another category

Baby Boomers or Seniors

Gen X


First-time buyers

Move-up buyers

Second-home buyers


Distressed properties Rehabbers

Unique housing interests

Young and single women/men

Young couples

Single moms/dads

Empty nesters




Adult children caring for aging parents

Families wanting multi-generational living arrangements


Eco-friendly homes

Urban farming

Walkable communities

Working from home

Knowledge and skills

Take your certifications and honors and awards as your expertise and make them your Niche

Representing buyers (ABR®)

Seniors’ home buying and selling needs (SRES®)

Global/international real estate transactions (CIPS®)

Sustainable and eco-friendly housing (GREEN)

Resorts and second homes (RSPS)

Distressed property specialist (SFR)

Negotiation expert (CNE)

Direct Specialties

Purchasing after a Bankruptcy

Homebuyer assistance programs

Assisting military families

Veterans’ programs

Relocation services

Ability to speak another language

Everest Direct Mail can design all of your mailers and postcards to your exact Niche and give your marketing the Distinguished Impression that you are looking for.

#letters #SocialMedia #mailinglist

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