Niche, Specialty, One of a Kind
There is no one that
thinks like you, talks like you and feels like you!
But, how do you find that One of a Kind-ness in your business?
Become an Expert!!
Being an expert works especially well in real estate. It allows you to focus on a specific geographical area, or a type of property or a type of interest from the client. It gives you the freedom to work in an arena that interests you!.
There are so many aspects to each category of specialization! If you would like to sell a certain kind of home...which kind? Certain types of homes attract certain types of buyers. If you, personally love Victorian homes or perhaps Log Cabins, become an expert on the history and nuances of those types of homes. Let your clients know with mailers and postcards and announcements. You will form a strong connection to not only the home but also to the buyer or seller of the home because of common interest and because of your Expertise!
Define your Niche by Residence Style
Victorians (or “painted ladies”)
Colonials
Bungalows
Brownstones
Mid-century modern
Arts and Crafts
Cape Cod
Log homes
Cabins
Cottages
Post and beam
Manufactured housing
High-rises
Condos
Townhomes
Ranch homes
Lofts
Luxury homes
New construction
OR perhaps base your Niche on the Type of House
Resort and Vacation Homes
Lake homes
Ski homes
Golf course homes
Equine properties
Pilots/private landing strips
Ocean-front property
Inns and guest houses
Hobby farms
Location is another Specialty to consider
Street
Neighborhood
Housing Development
Town or City
Country or Farm
Type of Client is another category
Baby Boomers or Seniors
Gen X
Millennials
First-time buyers
Move-up buyers
Second-home buyers
Investors
Distressed properties Rehabbers
Unique housing interests
Young and single women/men
Young couples
Single moms/dads
Empty nesters
Retirees
Widows/widowers
Elders
Adult children caring for aging parents
Families wanting multi-generational living arrangements
Downsizing
Eco-friendly homes
Urban farming
Walkable communities
Working from home
Knowledge and skills
Take your certifications and honors and awards as your expertise and make them your Niche
Representing buyers (ABR®)
Seniors’ home buying and selling needs (SRES®)
Global/international real estate transactions (CIPS®)
Sustainable and eco-friendly housing (GREEN)
Resorts and second homes (RSPS)
Distressed property specialist (SFR)
Negotiation expert (CNE)
Direct Specialties
Purchasing after a Bankruptcy
Homebuyer assistance programs
Assisting military families
Veterans’ programs
Relocation services
Ability to speak another language
Everest Direct Mail can design all of your mailers and postcards to your exact Niche and give your marketing the Distinguished Impression that you are looking for.
