Real Estate Postcard Ideas

Postcards are a varied marketing tool. They are a fast and consistent way to get the word out about your business. But, they also give you a variety of ways to tell your story over and over again, each being a new chapter! Here are a few ideas to keep up communications with prospective clients.

*Farming Postcards*

Real Estate “Farming” is a strategy where you focus all of your marketing efforts over a very small region. You are able to create a stronger presence in a tight and succinct area. This gives the realtor tighter control and has an overall greater effect.

If you’re going to spend money on postcards, you want to focus on a distinct area and have the postcards sent to the same people again and again. One time mailers do not make enough of an impact the first time and are the easiest way to get “lost in the pile”! People need to see your message over 6 times on average before contacting you!

*Just Sold Postcards for Realtors*

The best way to demonstrate to someone that you can sell their house is to already have sold a similar property. When you sell a property in a neighborhood, you should be sending a postcards to everyone in that neighborhood! You have already proven to be successful in the area and you can include data encouraging homeowners to sell their home. The Just Sold Postcard is a Shout out of your Success and can be effective obtaining other listings.

If possible explain:

The selling price was above average…

You were able to secure a return on investment that might be of interest.

You were able to present the home to many potential buyers.

And indicate the speed in which the home was sold.

*Just Listed Postcards For Realtors*

Home buyers have done their homework and are searching for listings in a particular community.

These communities feature similar homes, price ranges, activity interests and age brackets.

More than likely, the homeowners in that neighborhood already know someone interested in moving into their neighborhood.

Just Listed Postcards are a wonderful way to introduce the current neighbors to the listing, and potentially find some new buyers.

*Postcards For Landing Pages*

Postcards are a great way to drive traffic to a website.

Send traffic directly to your site or the House Listing site.

You are able to control the flow of traffic and benefit your campaign and instantly feed more traffic to a site page through Landing Page Postcards.

Everest Direct Mail & Marketing can create postcards that are eye-catching, colorful, attention-grabbing designs with your images, logo, and any content you’d like to include. We can use your own design or one created uniquely for you by our talented and experienced designers.

We look forward to working with you on each of your unique marketing campaigns!


Featured Posts