Business Cards are (still) Needed
Fact - You still need Business Cards!
Business today is digital. Sending mail, signing contracts, attending meetings, even networking, is all done via your computer, laptop, tablets and phone. BUT, the business card is the one thing that digital will not fully replace.
Why? Here are the reasons the business card is still important. And you should have a pocket full of them at all times.
Make Genuine connections
Successful networking requires REAL contact. Sending contact information via text or email on the spot is convenient but it is also extremely impersonal. Engaging in eye contact and actual conversation is how real relationships begin.
Business Cards are the Ultimate choice in Direct Marketing tools
Meeting someone in person is the most effective networking choice. Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects. But they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.
Never miss a “Business Card” opportunity! You can encounter potential leads at trade shows, industry conferences, happy hour, airport lounges. -- and arming yourself with business cards at all times ensures you never miss an opportunity to make a connection.
First Impression is your Business Card
First impressions are so important not only in life but in business. They tell the world who you are. The Business Card is that impression for you and your brand. When you meet someone that could potentially be a great prospect or connection, you want them to catch a positive impression. A memorable Business Card does a lot more than just pass on an email address or phone number. A unique Business Card can fuel initial conversations and even break the ice!
Creative and Unique Business Cards get shared
Business Cards are the physical gift that a prospect receives. Your business brand stays with them. Exchanging email addresses and phone numbers are simple and you each leave with another contact. And that is where things could end. Handing over a creative and unique business card makes an impression that a person is likely to show to others.This puts your information “out there” and this puts your brand in front of additional prospects.
Business cards are the key to preparedness!
Writing your contact information on a cocktail napkin or on the back of someone’s hand does not indicate that you are ready to share business information. It isn’t the most professional approach. Pulling out your Business Card in a flash instead of scrambling for a pen and a piece of paper shows that you are prepared at all times and that you are professional.
At Everest Direct Mail & Marketing, we can create business cards on high-quality paper, cut to the standard 3.5x2 card size, and design them as YOU like (no boring templates or common styles), to help you and your business stand out. We can also insert them into a letter for direct mail marketing!
The convenience of a top quality, professional Business Card can leave a lasting impression on anyone who receives it, making yourself and your business stick in their mind for the future.