A Postcard sends valuable information that you are trying to project to the public.
The receiver looks at that postcard for mere seconds. An instant impression to encourage them to read further is required.
An eye-catching piece of art or an outstanding saying or statement will make someone stop in their tracks and do a double-take to pay attention! On the front of the card, use an outrageous photo! Put a Screaming Headline or question as an overlay and prospects will take a closer look.
A lawnmower or a stethoscope drawing on the front of the Postcard and you know what the subject is. The message is recognized even without reading the text. A clever, clear image can do all the talking .
You don’t need a complicated image to catch someone’s eye. Make it alluring and hard to look away. Bright colors instantly grab your attention when set against a plain or dark background. Composition and accent colors make for a visually interesting image. A bold photo also grabs attention. Black and white photo image or vintage sepia are styles that are very popular and memorable. A silly picture can grab our attention. Or a popular Meme can be the right voice of your Postcard.
Typeface is very important in connecting the threads for all of your information on a Postcard. Typeface, or Fonts, need to compliment a compelling image. Present your message in big, bold letters Creative fonts to consider are Bradley Hand ITC which conveys a light and carefree attitude. Vivaldi and Pristina are also lightweight in temperament. Tempus Sans ITC and Eurostile are masculine and more upright. Papyrus is another airy and open font. Then there are the more wild and funky fonts like Jokerman, with its cactus-like features, and Curlz MT, which looks like it's doing a fun cakewalk along the page.
The backside of the Postcard should focus on the features and benefits of your message.
Talk about your offer and announce a call to action. This is where you make your pitch and persuade your prospects to take the next step. Sometimes, dedicating the Front of the postcard to the Art/Photo/Zinger, allows the Back to be all about information.
Needed on either side of the Postcard is your contact information. Send prospects to online landing pages and websites. Boost response by including a toll-free phone line or a direct number to you. This is a particularly useful method with real estate agents because they deal with clients in a one-on-one, face-to-face setting. Make it easy for prospects to take the next step.
Postcards give a marketing advantage because they allow room for brief, targeted content; they’re an easy read, meaning less of a chance a client will get bored reading it! Capture prospects’ attention through the visibility of a customized, colorful postcard in their mailbox and watch your response rates soar!
Everest Direct Mail & Marketing can create colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers.