Postcard Marketing is a proven tool for real estate agents.
Postcards can be cost-effective to design, print, and distribute.
Postcards work right away AND have long-term effects if used consistently and strategically.
Postcards can give you more Bang for your Buck … by using Photographs.
Using Photographs on your Real Estate Postcards can exhibit photos of a location, a lifestyle, and the community.. When people look for homes to buy they’re looking at neighborhoods, local entertainment, and area amenities. Create a collection of images that tell your story. They can give a house tour or a garden party. They can be an art piece and even a Masterpiece. Using Photographs is the best way to become a memorable and collectible style of saying “Hello”!
First, you will need Great photos! Invest in high quality shots with lighting and editing that draws the eye to your photograph. Be sure to use professional images (or as professional as you can take them). Use photos that aren’t drab – blue skies and puffy white clouds are a must! Remember, the colors, the texture, the arrangement and the subject have to attract the target market.
Before deciding on what photographs to take or use, you need to decide what you want the receiver of the postcard to do. Do you want them to come to an Open House, visit a website, see the house you just listed, or even sign up for your newsletter? Then you want to have a photo that not only gives them directions but also gets them interested by standing out in a crowd!!
The goal of sending colorful, dramatic and eye catching Postcards is for your name to come to mind when it’s time to buy, sell, or rent real estate in your market. Photographs on your Postcards create an opportunity for you to tell your story in a light hearted, fun, creative way! Create a postcard with photos that relay a continuous stream of emotional touches and you will have clients for life!
Postcards are a fantastic way to quickly intrigue your potential customers without them having to even open an envelope! Everest Direct Mail & Marketing will create professional-looking postcards, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients.
Our postcards are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Postcards can advertise new products and services, provide coupons or announce community events! Postcard marketing is a powerful way to build and maintain your client base!