A powerful tagline can be Everything!
It captures the core and the value you provide to your customers.
It triggers an emotional response from the audience.
They are audible representations of your brand
They grab the consumer's' attention sooner than just the name a company or product.
Creating a tagline is a powerful exercise, as it forces you to think about exactly what it is you do for your customers that is unique. Entrepreneur.com says that a slogan or tagline is "a catchphrase or small group of words that are combined in a special way to identify a product or company,"
It is your goal to develop a Tagline that leaves a message in consumers' mind that ignites them to remember the advertisement. It is hard to express a complex emotional idea in just a couple of words But, there are some companies who figured out how to do it and have become a part of the our conversation. And this happens in one or two perfect sentences.