Designing a Real Estate Postcard
Making sure your design is readable, clean, and interesting enough that your audience will want to pick it up and read it is the ultimate goal in Postcard Design. If you consider a billboard as a point of reference, you can get the idea. They aren’t exactly masterpieces, but they get your attention and deliver a message even when you’re speeding down the freeway.
Because your postcard marketing isn’t limited to one mailing or campaign, you should keep a similar design to each new mailing. All of your different postcards should look like they belong in the same family. Use the same photo of yourself. Place the logo in the same spot. Use the same colors and layout. All of these factor into brand recognition.
You have four main options when it comes to postcard printing: Cover stock, laminated and coated heavy Coated is often the most popular choice because of its glossy, high-end look. You can also use a professional matte finish for your postcards. Options vary depending on the printing service you use.
The most p
opular sizes for postcard printing are: 4” x 6”, 5” x 7”, 6” x 9”, 6 x 11”. The most common size is the 4” x 6”, although you can choose any size for your postcard. While this postcard does have a limited amount of space, it is the most cost effective since it qualifies for the post office’s first class delivery times and the standard postcard mailing rate. This postcard works well in conjunction with other marketing efforts like mass emails, brochure mailings, etc.
The larger postcards have more space and can adequately convey your message, including a call to action, and still have room left for photos. The large size postcard will easily capture the reader’s attention because it stands out from all the other pieces of mail. They can be excellent marketing tools for introducing your business to new prospective customers. You willll want to use a large postcard any time you have a longer message and have accompanying photos.
Number of Times to Send
It has been said that postcards should be sent out 9 to 12 times annually to your strongest market, and 4 to 12 times annually to other targeted markets. The goal of any marketing campaign is to create awareness.When you targeted market thinks of real estate, your name should come first.
81% of sales close after the 5th contact.
2% close on the 1st call.
3% close on the 2nd call.
4% close on the 3rd call.
10% close on the 4th call.
81% close on the 5th call.
When you continuously send postcards to a target market, you will start to see a bigger response after the 5th contact.
Postcards give a marketing advantage because they allow room for brief, targeted content; they’re an easy read, meaning less of a chance a client will get bored reading it, and no need to worry about open rates.
At Everest Direct Mail & Marketing we can capture prospects’ attention through the visibility of a customized, colorful postcard in their mailbox and watch your response rates soar!