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Designing a Real Estate Postcard

Making sure your design is readable, clean, and interesting enough that your audience will want to pick it up and read it is the ultimate goal in Postcard Design. If you consider a billboard as a point of reference, you can get the idea. They aren’t exactly masterpieces, but they get your attention and deliver a message even when you’re speeding down the freeway.

Design Uniformity

Because your postcard marketing isn’t limited to one mailing or campaign, you should keep a similar design to each new mailing. All of your different postcards should look like they belong in the same family. Use the same photo of yourself. Place the logo in the same spot. Use the same colors and layout. All of these factor into brand recognition.

Paper Type

You have four main options when it comes to postcard printing: Cover stock, laminated and coated heavy Coated is often the most popular choice because of its glossy, high-end look. You can also use a professional matte finish for your postcards. Options vary depending on the printing service you use.

Paper Size

The most p

opular sizes for postcard printing are: 4” x 6”, 5” x 7”, 6” x 9”, 6 x 11”. The most common size is the 4” x 6”, although you can choose any size for your postcard. While this postcard does have a limited amount of space, it is the most cost effective since it qualifies for the post office’s first class delivery times and the standard postcard mailing rate. This postcard works well in conjunction with other marketing efforts like mass emails, brochure mailings, etc.

The larger postcards have more space and can adequately convey your message, including a call to action, and still have room left for photos. The large size postcard will easily capture the reader’s attention because it stands out from all the other pieces of mail. They can be excellent marketing tools for introducing your business to new prospective customers. You willll want to use a large postcard any time you have a longer message and have accompanying photos.