The How Tos of Real Estate Postcards
Postcards are the epitome of a brief, poke of a message. Postcards are mailings that have already been opened and are ready to be read. Your message should be written so that the receiver wants to immediately read it and perhaps even keep the postcard. Postcards are a very good way to target a certain geographic area. More than any other marketing technique, postcards allow you to target local areas with pinpoint accuracy. Real estate postcards start a conversation. In the beginning, you shouldn’t expect to receive a large amount of traffic after your first round of postcard mailing.Consider it an investment in your future. Postcards help you get a few leads in the short term, but where they really succeed is in the long-term. The more a potential lead sees information about your business, the more of a brand awareness you develop and the more likely they will be to reach out to you in the future.
Target the List
You can target your postcards to a specific demographic. If you are using your own mailing list or one that you’ve purchased from a service, you can target only the people who will most likely respond to your call-to-action. The people who live in the neighborhood of your just listed or just sold house are the ones most likely to be curious about it. You can create interest and get more leads from just one postcard campaign.
What’s in it for Them
When people look a marketing message, they tend to ask themselves “What’s In It For Me?” Simple question gives you the simple concept in all of your campaign. If you can figure out your audience’s reason to read your postcard, you can capitalize on that and see great returns from your postcard campaign.
Reasons for reading and keeping your postcard:
They’re thinking of buying or selling their house soon – They may be selling or buying soon or they may be looking for an agent.
They are inquisitive – They may not be selling or buying today or even this year, but they still want to know what houses are selling for because it affects their home’s value. Maybe the house you’re featuring on your postcard belonged to a friend or acquaintance.
You are offering something of value – A free competitive market analysis, shorter sales contracts, sales guarantees, coupons, local calendars, and an endless number of other unique items.
The card is colorful and bright and they like it! – Put a painting, a piece of art, local photography and your logo and you suddenly have something that people want to save, perhaps, even put on the refrigerator.
Keep It Simple
The number one rule of practically everything is to keep it simple. And that applies to postcards. From what you want to say on your postcards, which listings to feature, or figuring out your layout, you need to keep in mind the person who just pulled your postcard out of the mailbox. Are they going to look at it, read it, read it again and save it? You need to make your postcards as simple and easy to read as possible. Avoid the trash can at all cost!
Postcards are a great eye-catching, tangible marketing tool, formatted to your specific preferences and needs, with endless customization in a multitude of sizes – regular, oversized, and custom cut.
At Everest Direct Mail & Marketing, we can create colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers.