Staying connected has become a very critical part to our daily lives. The Internet and social media has allowed everyone everywhere to create a life beyond your neighborhood and your town. You can easily buy this week's groceries and have them delivered to your door and your children can be fully educated while sitting at the kitchen table. You need directions to a place you have never been before? Your app on your cell phone tells you how to get there. Need a recipe for tonight's dinner? Find an entire meal planned on the internet! Life is alive and well right there on your computer, laptop, tablet and phone. And..marketing and advertising goods and services are right there, too. However, there is a need for something that is a little bit more physical like a package or a letter.
Getting in touch with people in a more personal manner can be a bit of a trick. The United States Postal Service created a service known as the Every Door Direct Mail, or E.D.D.M. E.D.D.M has become very popular in the real estate sector. This service is a easy way in which you can connect with potential clients without needing contact information. You can reach people without knowing their names or even their street address.
EDDM can eliminate the costs associated with mailing lists, reduce postage costs, and target local areas using postal route demographics. Household income, age, home ownership, gender, children, and also geographic metrics such as distance and drive-time can be a part of the demographic client you are looking for. Every Door Direct Mail is a low-cost and targeted direct mail solution that often delivers more visibility and higher returns. It can deliver mail not only by address, but also by postal carrier routes. A carrier route includes a group of streets that are in a similar area such as a ZIP Code.
EDDM can be a powerful marketing tool. It can help you reach a location without an address list, seek new customers in a targeted area, and reduce mail assembly costs involved with a direct mailing campaign. The Post Office will ship a minimum of 200 and up to 5,000 mail pieces in a given Zip Code in a day. That means you can reach anywhere from 200 to 5,000 homeowners that you don’t have contact information for!
This is what you need to set up a direct mail campaign through the Post Office’s EDDM service.
Create your postcard
Have a clear call-to-action for your customers. Make sure it creates urgency
Plan your mailing
Consider which zip code that you want to target. Then, figure out what neighborhood(s) you’d like to mail. On the EDDM website, you can click on routes, choose whether you want to send to residential, business addresses or both. Then, you’re also able to choose age range as well. The tool will then show you the delivery addresses and how much it will cost you.
Bundle them up
You will have to bundle up your postcards.The Post Office recommends you bundle your pieces together in quantities of 50 to 100 pieces. You will need to include how many pieces are in each bundle.
Pay and drop the postcards off
You can pay online or at the Post Office. If you pay online, you will have to choose what day you are going to drop off at the Post Office and what routes you have chosen. You will need to enter the weight and container information for your order.Your order confirmation page will have a few forms that you’ll need to print out and bring with you to the post office, including the Facing Slips, which accompany each route you’ve chosen..Print out the Facing Slips, attach them your bundles of postcards and drop them off at the Post Office.
If you’d like to have your direct mail marketing expanded to a more broad range of recipients, Every Door Direct Mail (EDDM) is a great option. Instead of mailing to specific individuals and targeted addresses, you can instead have your mail pieces delivered to individual neighborhoods by USPS carrier routes.
With Every Door Direct Mail, you simply select your audience and USPS delivers your mail pieces directly to each mailbox on that carrier route. You can time when the mail pieces will hit each neighborhood based on the carrier routes. Helping you prepare for all the calls and business that Every Door Direct Mail through Everest Direct Mail & Marketing will bring in by centralized, carefully selected locations!