Call Tracking and Return on Investment Tracking
Return on investment, or ROI, is used to measure success over time and helps make future business decisions. ROI is important when it comes to marketing because ROI points out which marketing areas you should be spending money. ROI can show you if your entire marketing plan needs to be changed or if you’re on the right track. When it comes to digital marketing ROI, there are several tools that marketers use to measure the return on their investments. The most commonly used tools are Google AdWords and Google Analytics. While these are useful for tracking web session/visits, clicks and ad spend, they don’t provide the full scale of the buyer experience that helps you determine ROI. Call tracking, on the other hand, gives you insight into what happens between the first website visit and the time the lead makes a purchase. This understanding of the data is the key to efficiently and accurately measuring ROI.