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Real Estate Marketing Trends

Real estate marketing is moving and evolving at a rapid pace. Online advertising is at the forefront of the trends of the year. Facebook Ads are the number one “get seen” ads that are on the internet. But, they are getting more expensive. Realtors are investing in lead generation with online advertising through Google Adwords or Facebook Ads or a combination of both.The Facebook ad platform offers the most cost effective and precise demographic and behavioral targeting out of any marketing platform. It offers an excellent of targeting options. Two of the broad areas are “interests” and “behaviors”, which then can be further divided geographically.

Another trend is 3-D or virtual listings. Virtual reality is gaining attention at an all time high. For the listing agent, 3-D tours allows you to be more efficient and appear tech-savvy in the eyes of your client. You’re being more efficient so you can prospect more, and you’re saving money on gas. For sellers, 3-D tours are a safer and more convenient option. The house can still be staged and spotless without having to leave for tours and showings For the buyer, 3-D tours are a more convenient way of looking at lots of houses in a short span of time, and in the initial research phase of their purchase, it is sufficient. This is because the video quality is HD, and you can totally immerse yourself in a panoramic 360-degree view of the property. Compared to traditional photos of a listing, 3-D tours offer an interactive experience from the perspective of the viewer that is more engaging and fun.

The next trend is automation. Marketing automation will be used by more agents and they will learn to use the power of this trend to automate their follow-ups with new leads. They will integrate marketing automation into their existing conversion workflow. It saves you time and money. When a new leads comes in, just transfer the lead to your management and email marketing software. The lead automa