Real Estate Marketing Trends
Real estate marketing is moving and evolving at a rapid pace. Online advertising is at the forefront of the trends of the year. Facebook Ads are the number one “get seen” ads that are on the internet. But, they are getting more expensive. Realtors are investing in lead generation with online advertising through Google Adwords or Facebook Ads or a combination of both.The Facebook ad platform offers the most cost effective and precise demographic and behavioral targeting out of any marketing platform. It offers an excellent of targeting options. Two of the broad areas are “interests” and “behaviors”, which then can be further divided geographically.
Another trend is 3-D or virtual listings. Virtual reality is gaining attention at an all time high. For the listing agent, 3-D tours allows you to be more efficient and appear tech-savvy in the eyes of your client. You’re being more efficient so you can prospect more, and you’re saving money on gas. For sellers, 3-D tours are a safer and more convenient option. The house can still be staged and spotless without having to leave for tours and showings For the buyer, 3-D tours are a more convenient way of looking at lots of houses in a short span of time, and in the initial research phase of their purchase, it is sufficient. This is because the video quality is HD, and you can totally immerse yourself in a panoramic 360-degree view of the property. Compared to traditional photos of a listing, 3-D tours offer an interactive experience from the perspective of the viewer that is more engaging and fun.
The next trend is automation. Marketing automation will be used by more agents and they will learn to use the power of this trend to automate their follow-ups with new leads. They will integrate marketing automation into their existing conversion workflow. It saves you time and money. When a new leads comes in, just transfer the lead to your management and email marketing software. The lead automatically gets contacted and added to an ongoing lead drip system. Marketing automation also helps improve lead engagement and conversion. It allows you to stay in touch consistently and over and over again without you having to take the time to do it manually.
And finally, Ads will be a big trend! You need to learn to write ads that sell. These begin with a compelling headline that pulls the audience in by making them understand how they benefit from what’s being promoted. Powerful headlines must contain a benefit (stated or implied), something that is novel or topical, and then an element that creates curiosity. While writing a thought provoking ad, remember that you are not selling a house. You are selling a LIFE in the house. When an ad matches the picture in the imagination of the prospective buyers, you have a match and have now attracted the right buyer. Targeting ads for better conversion means you have to step into the shoes of the buyer. Once have figured out your exact target market, then you can launch individualized ad campaigns geared for these segments specifically.
As a Realtor, you have to stay on top of where your market is going and what the strongest attraction is. Investing time and money into your marketing and understanding the trends is essential. Getting Facebook Ads, providing virtual tours, automating your contact campaigns for consistency and writing thought provoking and interesting ads should all be at the top of your agenda to maintain a strong business lead.
Direct Mail Marketing is always at the top of the trends list and is the ideal way to spread the word about promotions and sales and catching the attention of those who otherwise wouldn’t get the chance to know who you are and what you do.