Keywords And Your Niche

August 8, 2017

 

 

 

Search Engine Optimization (SEO) is your ultimate goal for your blog, your website and your postings. There are tricks to maximizing the number of visitors to a your website. By using certain keywords you can ensure that your site appears high on the list of results returned by a search engine. In writing your pages, commenting on posting or blogging about real estate, there are particular words that can help you create the best content for traffic. Keywords are words or phrases that are the main subject of your website or a particular page on the website or the main subject of a blog

 

First, there are Generic words. These words show up everywhere and more than likely appear on every realtors site. An example is “real estate” or “find a home” or “ duplex”. These words are all good, but everyone is using them and you may get lost in the search.

 

Next, is Local words. These words are more specific and detailed, such as “San Francisco real estate” and “San Francisco homes” and “San Francisco spacious three bedroom duplex”. These words start tightening the search and drawing into your specialty. They are much more specific.

 

Hyper Local words are Keywords that are even more specialized. Again, more samples: “San Francisco Historic real estate”: “San Francisco Historic Jackson Square”: “Luxurious three bedroom loft in Historic Jackson Square San Francisco”.

 

To get started, pick 10 keywords and make them as specific as possible for your blog, website or listing. Very specific words related to the subject you are writing about and leading your viewers back to your website are the Keywords you are looking for. They should be universal words that everyone uses while researching on line. Zoom in on hyper-local keywords such as particular neighborhoods or certain zip codes.Here are a few to consider while writing. Create a page with this keyword as the subject. Write 500-1000 words about that keyword and include the word five or ten times. Post the blog on your website. You soon should be able to track your ranking on Google.

 

Here are a few words to get you started:

Realtor

How to find a Realtor

How to find a real estate agent

Selling a home

Home selling tips

Marketing your home

Home staging tips

Foreclosure

Short sales

For sale by owner

Listing property for sale by owner

Selling your home by owner

Top tips to get the best offer

Buy real estate

Buy home

Foreclosures for sale

Buy a home

Houses for sale

Condos for sale

Townhomes for sale

MLS listings

Real estate listing MLS

First time home buyer guide

First time home buyer programs

List of real estate agents

Relocation Realtor in [area]

 

Real estate agents should also target different types of clients. Perhaps your niche is more focused on clients who are relocating to another state or first time home buyers or empty nesters.Focusing on specifics will set you apart and establish credibility that attracts new visitors and resonates with your audience.

 

The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design.  

We, at Everest Direct Mail & Marketing can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include.

 

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