The Business of Relocation
It can be intense and a bit frantic, but working with relocation clients and companies is often personally, financially and professionally rewarding. 1.5 million employer-assisted relocation's take place each year and working with relocation clients can add to your sales volume. And, you get to enjoy meeting people relocating from other parts of the country or world and making them feel at home in your community. Heartfelt thank-you letters sent to you by families who have moved 2,000 miles make the relocation niche personally rewarding.
Change is a stressful situation for anyone but imagine being given a new job in a new location and you have to move your wife who has a great job, and your children who are well established in their schools and sports teams. These factors are all things to consider before a move and they can cause a great deal of stress for the entire family.
Corporate mergers, reorganizations, and new job openings are reasons for companies to move employees from one location to another, around the country or the world. When there are two careers, school-age children, and multigenerational households, moving can impact more than just the transferee. Relocation divisions of real estate companies have experience in dealing with the logistical and financial aspects of moving an employee. This experience makes them an integral part of the collaboration between the employee, the corporation and the moving process. .
The coordinating realtor will likely be the only person involved with the transferee and can be the only person the transferee even knows in the new community. Telling them about the new community, real estate market, and schools is the most important benefit the realtor brings. By helping them to transition smoothly into their new communities, the realtor can make the entire experience a little less stressful and may acquire a client for life in the process. You are getting someone who is almost certain to purchase a property.
For families that are relocating to a new city, there is no end to information they need to gather. There is everything from where to find a decent cup of coffee to the best babysitters in town along with the schools, churches and grocery stores. Create a landing page on your website that is specific for re locators. Landing pages that are geared for relocation buyers will focus more on the features and benefits of the area. Use a series of autoresponders to “drip” information about the neighborhood that may interest them.. Information might include a graphic of all of the amenities they would be able to walk to within one mile of the neighborhood, a list of parent networks, or a fun rating of the area’s best restaurants.
Relocation is another form of prospecting. The referrals and business relationships from relocation can lead to non-relocation business. If everyone is happy with your services. the client and the company will do more business with you on both a personal level and a business one with more relocation clients. The best thing about the relocation business is that it knows no season.It is a great way to keep the real estate business pipeline full during slower selling periods and a great long-term way to grow the business.
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