Create a Direct Marketing Campaign
Direct Marketing is a way to conduct a test in a particular market quickly, cheaply and with reliable statistical results. You will know rapidly if this is a market that will give you the results that you are looking for. Direct Mail will work with your own mail list that you have developed or with one that you have purchased. And then there are the lists that you can purchase that have already been analyzed and edited to contain only the types of people that you are looking to market to directly!
There are many advantages for using Direct Mail. You can target recipients precisely. With Direct Mail, you can start out with a modest-size mailing to study the response and make sure you can handle the results and response. The costs can be small. You can create your own type of mailing campaign to fit your exact budget.
Direct mail can happen fast without months of pre-planning and analyzing. With a moderate campaign to a particular target audience, you can buy a mailing list, create letters, fliers, postcards, and reply cards and start mailing and then begin receiving responses in just a few weeks.
You can test different types of approaches so that you can study which one works the best with the most positive responses. Then, on a repeat mailer you can go with the lette