Designing a Direct Mail package should be approached as something that recipients will find interesting and useful and that they will want to keep. Instead of the usual mundane “just the facts” type of mailer, consider sending Direct Mail about food, or the arts, entertainment or sports and the outdoors. If it's good, recipients will hang on to it.
Think of the piece that you send to a possible prospect as the first piece of Direct Mail that they get as something they put right up on their refrigerator. Then you send another and they do the same thing! If you put real creative effort into your direct mail and turn it into something that recipients will find useful, they will keep it. The Mailer might require a little bit of research, imagination and extra effort on your part, but if people are hanging on to your Direct Mailer and posting it where they can easily refer back to it, then your marketing strategy is working.
Here are a few ideas to make a Direct Mailer a real keeper!
Send a list of restaurants in a particular neighborhood. Design the Mailer to Include a map, delivery information and phone numbers. Consider including top-ranked restaurants. Ice-cream parlors, pizza, and sub shops. Create a second Mailer that list the breakfast restaurants and coffee shops in the neighborhood. Best family restaurants, great romantic restaurants, donut shops, and specialty restaurants are all different subject matters to design for the Direct Mailer that goes on the refrigerator.
Send a recipe on a Postcard as your Direct Mailer. Mom’s Meatloaf is a keeper or Cookies during the holiday season. Potato salad in the summertime and chicken soup during cold season are recipes that are popular. Popular for the kitchen are conversion charts and substitute lists to post where it’s easy to see.
Mail out information on local attractions. Microbreweries, Farmers Markets, beaches, amusement parks, special shopping areas are all places and things that make a community the unique place that it is. Send recipients maps and information about where to find them.
Make a list of community events and their information in your area. Concert and film schedules and theatrical events can be listed and sent out as your Direct Mailer. Festivals and annual parades can be another listing mailer. Tips for Halloween party decorations or the best way to lay out an Easter egg hunt can be fun seasonal ways to help out your mailing list.
A list of hiking trails and bike paths in the area is great for outdoor activities.Add in campsites, boat docks and other places to spend time outdoors.
Send Keeper Mailers according to the seasons. Splash parks and swimming pools and their schedules are great in the summertime and sledding hills in the wintertime.
High-school and college sports schedules can help make your mailer a household favorite.
Building your value in the eyes of all your mailing list recipients can be done with postcards. Postcards are a great eye-catching, tangible marketing tool, formatted to your specific preferences and needs, with endless customization in a multitude of sizes – regular, over-sized, and custom cut.
At Everest Direct Mail and Marketing, we can create colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers. Postcards give a marketing advantage because they allow room for brief, targeted content; they’re an easy read, meaning less of a chance a client will get bored reading it, and no need to worry about open rates. Capture prospects’ attention through the visibility of a customized, colorful postcard in their mailbox and watch your response rates soar!