A card in the mail is like Christmas morning. Anticipation and excitement all wrapped up in an envelope. A card is generally the first piece opened in the pile from the mailbox! Realtors can make that instantaneous contact with just the right card and the right message for the right occasion. Here are a few ideas to use in a Card Campaign.
Send a “Hello! How are You” card. Announce that you are thinking of your past clients and wonder what’s new! Send cards that build the relationship on a personal basis!
Send thank you notes to clients after a day of touring. Send them to potential clients for the thought of you for business. Send to referral partners and associates for a job well done. Send out thank you cards to appraisers, lenders, home inspectors, pest control companies, etc. just to let them know you appreciate them. Send a thank you/follow up card after every listing appointment. Send out “thanks for the referral” cards. Appreciation is always….Appreciated!.
Of course, send out Holiday cards to both your personal and professional mailing list. There are many holidays each year, so don’t limit yourself to just Christmas. Thanksgiving, Valentine’s Day, St Patty’s Day, Fourth of July and Ground Hog’s Day are all great times for cards!
Don’t forget to send out birthday cards, anniversary cards, sympathy cards, graduation cards, and congratulations cards to customers & associates.
When you hear about newsworthy events regarding your clients, send congratulations cards out for job promotions, marriages, birth announcements, children getting awards and winning the lottery! People love feeling special!
Send out Just Listed/Open House postcards with an invitation to stop by. Send these invitations to every single home in the neighborhood the open house is being held in. Open houses are magnets for the neighbors! These people are interested in home values, the market and in many cases trying to determine if it’s a good time to sell. Neighbors are the easiest of prospects and they just need to be invited in order to become interested. Activity breeds activity and people like doing business with someone they view as successful and busy.
Send open house invitations to prospective buyers. Keep your guest lists from all open houses and invite those guests to a future open house that is in their price range.
Send thank you cards to everyone that attended your open house—include your photo and a photo of the home.
Send Just Sold announcements.
Send Happy House Anniversary cards.
Use cards to stay in touch with professionals that may be in a position to send referrals (attorney, accountant, mortgage brokers, title companies, etc.)
And then there are the cards to send that are for prospective buyers.
Do you know how much home you can you afford? (first time buyers)
It costs twice as much to rent as to own, find out why (first time buyers, mailed into apartments)
Stop paying someone else’s mortgage and get your own home
On the fence about whether to buy? Now is a great time to get into a new home!
Want to own your own home? I can help!
Do your kids need their own rooms? Get a bigger house today! (sent into “starter neighborhoods)
Stop walking the dog…get Fido a yard! (with a picture of a really cute dog!)
Pick your neighbors! Do you know anyone who is looking to buy near you?
Stop paying rent (with burning money)
And cards for prospective sellers.
Neighbor only open house
Confused about how much your home is worth? Call today to get the real price!
Puzzled over why your home hasn’t sold? (puzzle piece)
Home for sale inventory is low and I have a buyer looking in your neighborhood…thinking of selling?
You bring the boxes, we’ll bring the buyers (with a picture moving boxes)
And cards to send after the purchase.
And...Invitations are important to announce particular events!
Home buyer Workshop
Monthly Networking Coffee Meetup
Neighborhood Ice Cream Social
Holiday Charity Ball
Real Estate Training
How to Stage your House for Sale Clinic
Welcome to the New Neighbors party
How to Sell your House Training
Client Appreciation Wine Night
Client Appreciation Movie Night
Pictures with Santa or Easter Bunny Event
It is an art sending the right card at the right time for realtors. But it is the perfect way to create strong relationships and repeat business.
To be successful in real estate you have to be able to do more than just close the deal. You need to effectively manage and grow a small business. That means finding clients, keeping them, and motivating them to buy or sell. We, at Everest Direct Mail & Marketing, will help build quality lead pipelines through consistent marketing and client relationship management. We will help you customize and send marketing materials that are written and designed to connect with today’s consumer.