Cards and Invitations
A card in the mail is like Christmas morning. Anticipation and excitement all wrapped up in an envelope. A card is generally the first piece opened in the pile from the mailbox! Realtors can make that instantaneous contact with just the right card and the right message for the right occasion. Here are a few ideas to use in a Card Campaign.
Send a “Hello! How are You” card. Announce that you are thinking of your past clients and wonder what’s new! Send cards that build the relationship on a personal basis!
Send thank you notes to clients after a day of touring. Send them to potential clients for the thought of you for business. Send to referral partners and associates for a job well done. Send out thank you cards to appraisers, lenders, home inspectors, pest control companies, etc. just to let them know you appreciate them. Send a thank you/follow up card after every listing appointment. Send out “thanks for the referral” cards. Appreciation is always….Appreciated!.
Of course, send out Holiday cards to both your personal and professional mailing list. There are many holidays each year, so don’t limit yourself to just Christmas. Thanksgiving, Valentine’s Day, St Patty’s Day, Fourth of July and Ground Hog’s Day are all great times for cards!
Don’t forget to send out birthday cards, anniversary cards, sympathy cards, graduation cards, and congratulations cards to customers & associates.
When you hear about newsworthy events regarding your clients, send congratulations cards out for job promotions, marriages, birth announcements, children getting awards and winning the lottery! People love feeling special!
Send out Just Listed/Open House postcards with an invitation to stop by. Send these invitations to every single home in the neighborhood the open house is being held in. Open houses are magnets for the neighbors! These people are interested in home values, the market and in many cases trying to determine if it’s a good time to sell. Neighbors are the easiest of prospects and they just need to be invited in order to become interested. Activity breeds activity and people like doing business with someone they view as successful and busy.
Send open house invitations to prospective buyers. Keep your guest lists from all open houses and invite those guests to a future open house that is in their price range.