The Right Mailing List
So, you want to build your own Direct Mail list. You have an idea who you want to send to but you don’t know their address, or if they have neighbors who have the same statistics as your target. The list could be long and take a lot of work and time to develop. So how do you get this list down to a fine science for excellent results? There are steps that you can take to develop and then tweak the right target audience to receive your message.
Direct mail was responsible for over $2 trillion in sales last year. And 70% of Americans say mail is more personal than the internet. The first step in reaching those Americans and become a part of those sales is to figure out which services you are promoting. You do not want to waste your time marketing a farm to a city dweller or a commercial factory to a single family home owner. You need to identify your demographic. If you have a variety of properties on the market, or services that apply to multiple demographics, you should segment each distinct offering. You need to make your offers relevant to the audience.
Once you have figured out the type of person/family that is interested in the product or service that you are offering, then you can establish the demographic numbers. In Real Estate, you work within a geographic area that fits into your numbers. People of like backgrounds, interests and incomes, tend to live in the same area. You should also take into consideration the price of the property you are offering and then target towards that area that can afford it. If the property is perfect for a first time home buyer or a downsizer, then you need to develop your list for areas that have renters or those that have the huge family home