There are many benefits to using a Large Postcard for your marketing announcements and direct mailing. Over-sized postcards will stand out more than the rest of the mail on the kitchen table and the desktop in the home of the recipient. If it is kept simple with just one feature image and a short testimonial, then the extra space can be used to detail benefits and display a call to action. Not only can you get all of this information on a bigger card, but you can add artwork and color that stands out with your message. Use lots of bright colors and strong visual components to highlight the large, bold nature of the bigger post card. They can differentiate you from the crowd. By paying attention to your design, the colors, the font size will make your company and your message Pop!.
When designing your BIG postcard, stay with the general rules...don’t over design. Keep it very simple. You don’t want to confuse or distract with too much of everything. Keep the layout, the color and the message clean, simple and easy to read. The actual design should be the background to your standout message. Encourage people to look at the piece with an intriguing picture of a house, a fantastic landscape or artwork that draws the eye. The first hook in design is to get them to LOOK at the piece. The second is to get them to READ the message.The context of your postcard needs to convey that you have the best, most wondrous home or property that they will ever see !
The message of the Over-sized Postcard should always be a call to action! You have the House or Property of their dreams, but they can only see it this weekend! Always include a deadline. They need to respond to your message now!
The Over-sized Postcard should be designed with your target audience in mind. You need to grab their attention and tell a story of what you have to offer. Finding the right format is about understanding your objective. If you need a little extra space to announce your call-to-action, or you need to include some supporting information about your message and you want to do it all with a graphic splash in the mailbox, an over-sized postcard might just be your perfect choice for your mail campaign.
Postcards are a great eye-catching, tangible marketing tool, formatted to your specific preferences and needs, with endless customization in a multitude of sizes – regular, over-sized, and custom cut. We, at Everest Direct Mail & Marketing, can create colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers. Capture prospects’ attention through the visibility of a customized, colorful postcard in their mailbox and watch your response rates soar!