The Story of your Business
It has long been known that telling a story will make a point or issue much clearer and easier to understand. If you want to tell the world the story about you and your business. you’ve got to be unique to be seen and heard. Storytelling is the way to achieve that. People want to hear a well-told story more than they want to hear the facts.Telling a story triggers emotions and charm and strong memories. If you want your business to be remembered, tell a story.
Tell how you started your business and what your business does. Explain what makes your business unique. Dealing with risk to get the business started in the early days; the barriers that kept you from immediate success: what hard lessons you had to learn in order to succeed are all of the elements for a good story. These things create your brand and solidifies an image in the minds of your readers.Telling this story of you and your business can be done through Blogs, “About” pages on your social media accounts, Ebooks and training manuals. The stories you tell, if told properly, will create a following and that following will eventually become your clients. Stories put information into a format that wakes up our minds and then goes right to our emotional side.
Learning to tell a good story takes a bit of training and there are certain characteristics that are common to every story.. According to Google, these elements are theme, plot, story structure, character, setting and style and tone.
*A theme is the central topic to the story. It is what the story is trying to tell us.
*The Plot is the sequence of events that affect other events. It is usually the conflict in the story.
*The Story Structure is the framework or the order and manner in which a story is presented.
*The Characters are the people, animals or things that tell and make up the story
*The Setting is the location where the action takes place in the story.
*The Style and Tone of the story is the way in which it is told and the attitude of the emotion.
In writing your story, you need to capture your audience’s attention. Start by answering the familiar questions of who, what when where why and how. These should all be answered in your first paragraph.Then, you present your message. Answer the compelling questions that you present about you and your business. But, remember to write with words that create curiosity so that the reader keeps reading.
Then get into the thick of things by telling the story using the senses. Describe the scene with visuals. “I was alone on the stage when the orchestra started to play” gives a clear sense of place and the sound of the moment.
Then, go to the emotional side. Tell about your successes and also tell about your failures. Readers relate to these accounts because all of us have problems and failures and these draw on emotions. Emotions are connections that draw readers to you. While writing your story, take into consideration the emotions that you want your reader to feel. Think Stephen King and scary. Write with that emotion in mind.
Remember that no one wants to be burdened with too many details. As always, keep it simple. Resist the urge to exaggerate.Telling true stories can be powerful and impressive.Create a story time line that is interesting...not just a straight line from start to finish. Starting stories in the middle offers the ability to show growth and progress.
Storytelling is a craft and it takes time and practice to achieve the desired results. Keep your readers updated by periodically adding new episodes to your story as your business grows. Remember that storytelling is a way to make connections to your followers. They become a part of your story and they will identify with you your continuing tale and your brand.
Get your story out into the world with Everest Direct Mail & Marketing, Direct Mail campaign. Great direct mail campaigns have the ability to capture a recipient’s attention, get them to read and process content, commit to the message, then execute a specific call to action. Whatever the message is, it’s absolutely crucial to get your point across and not try to hide it but rather blast it out to your audience! Your message most certainly has appeal and the more efficiently you articulate it and showcase it the better and larger your Return on Investment will be.