Ahhhh! The Perfect Marketing Campaign! !00% response would be a dream come true! But...reality sets in! So how do you find the perfect marketing campaign? Who do you go to for a high response rate? What do you put in the campaign materials? When should you send out perfect mailers? Where do you send materials for great results? All great questions that deserve great answers. The following is a list of points to consider in developing a campaign that will create high percentage results and effectively yield high profits.
First, you have to figure out who your audience is and what you want to achieve with that audience. After you have decided upon the type of audience you want to address, then you can figure out the approach, the design and the message for this particular campaign. You can consider the goals you want to achieve so that you can measure the success of this campaign.
Next, you have to make a decision about how you are going to reach the prospects of your campaign. Are you going to use television, radio, billboards, or print? And then will you use email, postcards, direct mail, brochures or flyers? You can use one or all of these or a variation of the offerings. It just depends on how thorough a campaign you want to implement. The manner is which you saturate the market depends on what your message is and who your target audience is. If you choose to use multiple avenues, make sure that your message and offer is the same along with the design and copy. Consistency across all mediums is essential in a single campaign.
Campaigns generally have a direct audience type mailing list or a every door approach. You need to figure out which is best for your particular campaign. When you have figured out your goal in a campaign you can decide where exactly to send it out. But, you also need to be able to track your results. This way you can change it or at least tweak it for the next mailing. Offer a coupon or a gift for responding to calculate results and performance. A campaign is not designed to go on forever. Whatever your call to action is, you need to set a time limit on response. That way you can decipher data on the beginning, the middle and the end of your mailing cycle.
All marketing campaigns have one thing in common. You must send out your message again and again and again. Late night television commercials are a great example of this. A commercial for a certain product can be played at every commercial break. It can be repetitive, tedious and a bit boring. But, I will wager that you can name those products in your sleep.You can not help to remember them because they sent your the message so many times! So, interesting and eye catching design, captivating copy, an amazing headline and a “must have” offer is the basic recipe for a prosperous marketing campaign.
To be successful in real estate you have to be able to do more than just close the deal. You need to effectively manage and grow a small business. That means finding clients, keeping them, and motivating them to buy or sell. We at Everest Direct Mail & Marketing, will help build quality lead pipelines through consistent marketing and client relationship management. We will help you customize and send marketing materials that are written and designed to connect with today’s consumer. The most successful direct mail campaign speaks to the homeowner’s problems and needs, and how you can solve the problems and fulfill the needs. We will make your mail marketing quick, affordable and effective!