Numbers are a very important part of Real Estate. The number of the price of the house; the number of the closing costs; the number of showings of the house and the number of hours spent marketing the listing in order to be sold are all numbers that are important and must be analyzed. These numbers allow you to understand your market and how to sell to that market. Because real estate does not have a strict formula for success, all numbers in all categories should be examined. Researching and understanding these numbers and statistics allows you to modify your approach to successful marketing and sales.Understanding your market requires you to take a hard look at your statistics. The following is a list of stats that give a clearer view of real estate marketing.
35% of all home buyers are first time buyers.
66% of first times buyers were 36 years or younger.
75% of millennials who are selling their homes are first-time home sellers
26% of first time buyers were 37 to 51 years old.
66% of buyers were married couples.
17% of buyers were single females
The highest percentage of single female buyers were ages 62 to 70.
7% of buyers were single males.
8% of buyers were unmarried couples.
38% of buyers had children under the age of 18 living at home.
11% of home buyers purchased a multi-generational home to take care of aging parents
20% of home buyers aged 52 to 61 purchased a multi-generational home.
33% of homebuyers find the homes they purchase through their agen.
44% of buyers find their homes online.
100% of all age groups are likely to find their real estate agent via a referral
44% of homebuyers rented before purchasing their current home
10 weeks is the amount of time it takes a homebuyer to buy a home.
2 weeks is the amount of time for a homebuyer to find an agent.
44% of the time, listings with good photos sell over the asking price within six months.This statistic points out the need for a very good camera that highlights detail and quality.
22% of all real estate listings will use drone photography within 2 years. Real estate shoppers are looking for video footage of properties on listings. Drones can exhibit the entirety of a large property or the uniqueness of a beautiful backyard landscape. It gives a bird’s eye view of a neighborhood and community before a prospect has to get into a car to take a look at a listing.
⅓ of all homes are found by the real estate agent for a buyer. The internet has not replaced the agent! It is essential for a realtor to continue to market themselves aggressively. Postcards, direct mail campaigns, door hangers and business cards are all marketing tools that need to be used on a continuous basis. Even though 44% of homebuyers find their new homes on line, they still need a realtor to get them through the process.
21% of Baby Boomers aged 50 to 59 are the largest portion of the multi-generation home sales. This could easily become your niche market to target for a postcard campaign. Homes that are designed for large families with family rooms, large kitchens, several bedrooms and handicap accessibility are excellent for this type of family. Design a cards with several pictures of the property and partner it with a web page offering more details and a video tour. Instantly, you will be known for catering to this family genre.
34% of home buyers are Millenials. The age group of 36 years old and younger are either selling their first home or buying their first home. They are an opportunity to approach as first timers on both the selling and buying subject. It is another niche market that works for a direct mail or postcard campaign.
Understanding statistics allows you to use them to your advantage. A marketing campaign that is skillfully targeted to the right audience and is strong in its message and purpose, can increase your prospect list and sales success.
To be successful in real estate you have to be able to do more than just close the deal. You need to effectively manage and grow a small business. That means finding clients, keeping them, and motivating them to buy or sell. We at Everest Direct Mail & Marketing, help build quality lead pipelines through consistent marketing and client relationship management. We will help you customize and send marketing materials that are written and designed to connect with today’s consumer. We will make your mail marketing quick, affordable and effective!