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Real Estate Marketing Stats

Numbers are a very important part of Real Estate. The number of the price of the house; the number of the closing costs; the number of showings of the house and the number of hours spent marketing the listing in order to be sold are all numbers that are important and must be analyzed. These numbers allow you to understand your market and how to sell to that market. Because real estate does not have a strict formula for success, all numbers in all categories should be examined. Researching and understanding these numbers and statistics allows you to modify your approach to successful marketing and sales.Understanding your market requires you to take a hard look at your statistics. The following is a list of stats that give a clearer view of real estate marketing.

35% of all home buyers are first time buyers.

66% of first times buyers were 36 years or younger.

75% of millennials who are selling their homes are first-time home sellers

26% of first time buyers were 37 to 51 years old.

66% of buyers were married couples.

17% of buyers were single females

The highest percentage of single female buyers were ages 62 to 70.

7% of buyers were single males.

8% of buyers were unmarried couples.

38% of buyers had children under the age of 18 living at home.

11% of home buyers purchased a multi-generational home to take care of aging parents

20% of home buyers aged 52 to 61 purchased a multi-generational home.

33% of homebuyers find the homes they purchase through their agen.

44% of buyers find their homes online.

100% of all age groups are likely to find their real estate agent via a referral

44% of homebuyers rented before purchasing their current home

10 weeks is the amount of time it takes a homebuyer to buy a home.

2 weeks is the amount of time for a homebuyer to find an agent.

44% of the time, listings with good photos sell over the asking price within six months.This statistic points out the need for a very good camera that highlights detail and quality.

22% of all real estate listings will use drone photography within 2 years. Real estate shoppers are looking for video footage of properties on listings. Drones can exhibit the entirety of a large property or the uniqueness of a beautiful backyard landscape. It gives a bird’s eye view of a neighborhood and community before a prospect has to get into a car to take a look at a listing.