With Facebook pages both personal and business, Instagram and Pinterest, it may seem as though your business is saturating the internet. Those pages are all fine, but should be considered add-ons to your basic “Go To” page...Your Website!
Unlike a brick and mortar store or office, a Website is your business open all day and night, every day, month and year. Your customer or client can find you whenever they need you. It invites them to come on in at their convenience. When you are home and asleep, your customer is at your “shop”.
Having a website allows you to have customers and clients from around the world. You don’t have to wait until someone walks in the door. Locals and those in other states and countries alike can access your information and your products or services. Your Website address should appear on every piece of marketing and advertising so that it increases the effectiveness of not only the ads, business cards, brochures and mailers, but it allows those receiving the information to research even further about you, your products and services.
A Website will get you found in both the internet world and in the real world! A well made site will increase the placement of the site in search engines. Your design should allow for search engine optimization (SEO) by using the right words and statements. Your website gives you the opportunity to distinguish your company or organization to your client.
Every time you post on one of your social media platforms, include your Website address. Your prospects, clients and customers can communicate directly to you through the comments sections of these social sites. And a readable and public conversation can get your message across and gather feedback.
Your Website is your online brochure. Each page of your site is a panel on your physical brochure. Your history, philosophy, products or services can all be easily explained and displayed on your Website. You can get into detail about your business with explanations, demonstrations and pictures or videos
Two and a half BILLION people are on the internet daily. And many of those have purchased, rented, contracted and communicated as a regular part of their day. Your customers or clients are out there! You just have to get them to come to your site. A Website allows you to be a part of that mass of people! Thousands of people are going to see it and you can influence people’s decisions and educate them.
A Website gives you value. It legitimizes your business. A bank will look at your site when applying for a loan, A board of directors will track the on-goings of the business through a Website. The value of your business can easily be perceived through the design and activity of your site. A website lets you show off what you do and how much pride you take in your work.
Another great point in having a Website is that it allows you to start your business almost for free. You may have to pay a minimal monthly hosting charge. And maybe you will need a site developer. But, there are so many programs out there for you to start your site for free and they take your through the steps easily on creating a fantastic and energetic site. Also, having a website you can have your own email address. If you work for a corporation, your own website will give a stand alone position and it will have your own web address which customers can access without have to go through all of the corporation steps. Plus, it appears to be more professional and easier to remember
A blog on your Website will help further communication with your customers and clients. A blog update can inform about the changes in your business or new products that have been added. You can update your customers on the newest offers, promotions, events, photos, or any other content.
Because your Website is yours, you can add any interesting page to it that you want. If you have a special interest in stamp collecting, add a page! Sports, photography, camping, or cooking Italian are all subjects that you can add as pages to your Website. These additional pages of addition interests can bring additional people to your original site and increase traffic and sales.
Niche blogs or pages are always a nice addition to a site.
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail & Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.