Pinterest is a Real Estate Marketing Tool
I can use 1001 words to describe a house to someone, but it is the photo that will be the real persuasive tool. Social media platforms such as Facebook, Instagram and Pinterest, off the ability to engage with photograph. When someone is buying or selling a house, the first thing they seek are the pictures that go with the listing. Visuals are the main focus of the social media platform Pinterest. So, logically, Pinterest is perfect for realtors.
Pinterest is a virtual bulletin board. You find something you like that someone posted and you pin it to one of your own bulletin boards. Or you find something you like from another site altogether and you can pin it to one of your boards. Bulletin boards are divided by subject matter, interests, ideas, plans and whatever you want to call the board. Photos that highlight the project or the craft, interior decor and recipes provide inspiration. It also allows you to post photos of properties and landscapes. But, there are tricks to getting those pictures seen by the masses of people who visit Pinterest. As a realtor who wants people to find you and your boards and then have them pin your information to their boards, you have to understand what is important to those people and what they are looking for. Being relevant will take a bit of work and engaging them will take some creativity and imagination.
First, you should pin to be re-pinned. Your content, photos of homes, landscaping or community shots should be done so that someone else likes them enough to re-pin them onto their own board. Subject matter that you pin onto your own board should be of interest to the real estate customer. What are they finding interesting and useful? You will need to use relevant keywords and hashtags to make your pins more easily searchable. If it’s your original content, you should always include a link in the description in your pin that has the right page on your website so that they follow it there. Subjects for Pinterest boards for real estate could include Homes for Sale, Home Sold, Decorating a new Home, Gardening in the City, Patio Sensations, Top 10 Mortgage Rules, How to Repair Your Credit. These are all sought after subjects for someone buying a home. You do not need to have boards that are only about the homes you have listed. Buying or selling a home is complicated and your boards can be the classroom teacher!
Here are a few suggestions for boards that will attract Re-pinners and customers alike.