SPAM Triggers

November 24, 2017




SPAM! Just saying the word brings up a response! No one likes spam and we seem to get a lot of it. You can avoid becoming a spammer with your emails by simply knowing which words to use in your subject line. People see certain words in the Subject Line and they instantly think that it is spam and send it directly into the trash without ever opening it!


Filters try to catch the SPAM emails before they even make it into the Inbox, but some still work their way through. By choosing your words carefully that you use in the Subject Line, your email can get through the gauntlet and make it into the Inbox and increase the prospect that your mail will be opened!


Here are words or sayings that you should keep away from when composing the ever important Subject Line.


This is Not Spam     Act Now                        Accepts Credit Cards          100% Free

Lose Weight            $$$4U                            Earn $                                   Amazing

50% Off                   Reserve                         All Natural                           Clearance

Affordable               Lower your payment    Order                                    A Quote

Deal                         Cost                               You have been selected       Price

As seen on…           Don’t Hesitate               You’re a Winner                  Winner

Buy Now                  Lowest Price                 Earn Extra Cash                  Loans

Buy Direct               Meet Singles                 Additional Income               Lowest Rate

Refinance                Make Money                 Best Price                            Extra Income

Affordable               Bonus                            No Credit Check                 Homebased Business

Investment              Refund                          No Hidden Costs                  No Investment

Avoid                       Consolidate Debt         Special Promo                      Get Paid

Refinance                Pre-Approved               Hello                                    Get Out of Debt

Increase Traffic       Miracle                          Dear                                    Friend

Click                         Opt In                            Visit Our Website              Join

100% Satisfied         Guaranteed                  Call                                      Deal

Give Away               Certificate                     Important Information        Priority Mail

Confidential             Financial Freedom      No Gimmick                         No Obligation

No Catch                 Name Brand                 Prize                                     Per Day

Per Week                Monthly                         Important Information         Regarding

No Strings               Offer                              Trial                                    Compare

Sign up                    Congratulations            Promise You                        Risk Free

Urgent                     Bargain                          Discount                             While Supplies Last

Order Now              One Time Only             Information Requested       Message Contains

Disclaimer               See for Yourself           The Best Rates                    Quote

Apply On-Line        Satisfaction                    Why Are You Waiting       Sample

Save Up To             Affordable                     Double Your Income          Free Gift 

Avoid                       Free Gift                        Call Now                           Get Paid

Order today            All New                          Amazing                            Fantastic Deals

Guaranteed             It’s Effective                  Do it Today                        Certified

Apply Now              Great Offer                    Instant                               Now

Please Read           Supplies Are Limited    Don’t Delete                       Offer Expires


This list is long and can keep going, but it gives you the basic idea of what to avoid. Instead, you should work on writing Subject Lines that are designed for the expectations of the receiver. It should be the lead in to the content of the email.


In today’s digital age, email is one of the easiest, cheapest, and most convenient ways to market to a broad audience. With our highly skilled copywriters, we at Everest Direct Mail & Marketing,  can create interesting and attention-grabbing emails to send out to prospects. We can create a full email marketing campaign, with follow up emails and automatic response emails that lead the clients directly to you. These emails can be highly personalized with merge fields specific to the person being emailed, just like a direct mail campaign. You can hyper-target the recipients through a detailed list and set up an exact schedule these emails are to go out.


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