Visual Content on Social Media Achieves Engagement

December 4, 2017

 

 

 

Pictures, Photos, and Art grab the attention of scrollers on Social Media. The visual posting creates buzz, causes laughter, incites emotions and obtains followers. Pictures, Photos and Art are the most valuable content for marketing that you can create. Videos on Facebook are shared 12 times more than just the written posts or posts with links. On Tumblr, 42% of all posts are photographs. Photos, Pictures and Art are the mainstay of Pinterest. And of course, YouTube has 100 million users every week.

 

Statistics prove that you MUST use Visual Content in your Social Media marketing in order to get your name out there whether for business or personal. 90% of all information is transmitted to the brain by way of the eyes. A visual piece is processed by the brain 60,000 times faster than the written word. Ask any classroom teacher what makes their students remember a subject...A Picture of that Subject!! When asked, people say that a website's design is the first  thing they look at to rate a company's credibility. If it is bright, colorful and sleek, it gets a great response. 85% watches videos online. Over 60 hours of videos are uploaded each minute on YouTube.com. 25 million smartphone users stream 4 hours of mobile video per month.People are more likely to purchase a product after watching a product video.

 

Today, we are competing for the attention of consumers, and that’s almost a competition worthy of the Olympics! Visual Marketing needs to be at the forefront of every business’s marketing strategy. This marketing method is here to stay, and you need to embrace it. Here are a few suggestions for visual marketing content for your success.

 

Use Art. Art can be any type of picture or photo or painting and drawing that catches the eye and creates a response both negative or positive. Your message should be conveyed immediately in a way that takes in artistic elements, such as lighting, color, and story. If you are undecided what picture best captures a moment that you want to project, place the picture on a wall for an hour and every time you walk past it, record your first thought. If it is the same thought and relates to your message, it is the right picture to use.

 

Get emotional. When a picture, photo or piece of art provokes an emotional response, it is the right one to use. Visual content is most effective when it stirs emotion in the viewer. Joy, nostalgic, love and silly are emotions that pictures or visuals can instigate. Strong responses create a memory link in the brain and the viewer will remember the emotion. Putting together pictures of a home for sale that shows a kitchen that is romantically lit with a family cooking together triggers that “must have” feeling. Videos can be created that are mini movies all about “coming home”.

 

Do something different. Sometimes, when you are in the market for a product, you get bombarded with information about that product that eventually all seems to look exactly the same. To get a spark lit and stand out from the crowd of monotone information, you have to invent a new way to go. Humor or a strong storyline consistent across all platforms can capture the attention you are seeking. A new technology such as interactive 3D, or hiring a professional film maker could put you over the top and way beyond everyone else who are simply posting pictures from their phones.

 

Post it everywhere.When you develop a great visual picture, video or photo, you need to post it on all platforms on the internet.  If you are marketing a home listing, or sharing a home tour video, filming a walk about of your community set up all of your content on a website landing page. A stand alone page is perfect for listings, but it can also bring an entire theme together in one location. This page can be considered Base Point One and you can lead everyone back to this location from all platforms. Your social media posts, email campaigns, digital advertising can all circle this landing page.

 

The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail & Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.

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