Direct Mail Postcards for the Holiday Season
Not only is it the holiday season, but it is the end of the year, the final quarter and the season to “tie up loose ends”. It is also the busiest time of year for everyone. What you do with your marketing during these final months can make or break a successful year. Here are a few suggestions that are important so that your business is poised to take advantage of holiday marketing and to assure a season and end of year that sparkles.
Most retailers begin their holiday marketing with direct mail flyers long before the actual holiday season begins. September appears to be the month that mailboxes start being filled with “suggestions” of the holidays ahead. But, most shoppers don’t get serious about actual shopping until the Thanksgiving weekend. In many places, an increase in shopping starts as early as the beginning of October. And now, online shopping is changing the holiday shopping season altogether. When it comes to marketing, the holidays will sneak up earlier and earlier each year and the businesses that make the initial push will stay ahead of their competitors.
Your customers need to receive mail early and often during the holiday season enticing them to buy. Don’t wait to see how the first postcard mailing performs to mail again. Just dig in and mail often with the holiday theme. Make sure that your promotional postcards all have the same theme and mail consistently throughout the entire season.This will keep your brand in the forefront of their minds. Avoid the “stuffed mailbox time of year so that you don’t get lost in the mail. A single piece may get lost, but if you send often enough, your mail piece will become familiar just like an old friend.
Marketing online must be a major priority. While people are shopping online for toys and gift cards, you can have a Holiday Home theme on all of your platforms that creates a desire to start the new year in a new home! Create a nostalgic holiday message featuring your house listings and have pictures taken with soft lighting and cozy glowing fireplaces. Mom, dad and grandparents and kids gathered in the dining room with the Christmas lights in the background will encourage viewers to join the festivities and be at that table. Share the pictures on all of your social media platforms and websites.
Start thinking about January. It is great to keep in touch with clients and prospects during the holidays, but the holidays end on New Year’s Day. Reaching your customers after the holidays with well-timed mailings will help keep your name at the front of their minds. Remind them of those warm and cozy messages even after the eventful season.Promote consistently both before and after major holidays. Even if consumers don’t respond immediately, it’s important to view your direct mail marketing strategy as an investment. Promoting your business consistently will undoubtedly result in greater sales in the long-run.
Direct Mail Marketing is one of the best advertising strategies you or your business could utilize to reach customers and prospective clients. It is cost-effective, versatile, highly customizable, quick and easy to set up, reliable and helps you stand out from the typical marketing routines of your competitors. The advan