Direct Mail Postcards
Direct Mail Postcards should be a part of your Direct Mail Marketing strategy. You want to reach prospective clients in the most efficient way possible with the quickest route and the least expensive manner. You want to make sure that the right message is on the right type of Postcard, and, most importantly, you want them to grab the attention of the receiver.
The following are some ideas on how you can be successful in using Postcards to achieve your goals in any Direct Mail campaign.
The size of the Postcard is always a very important factor. The size of the card needs to fit the size of your message. Postcards are small and can be overlooked in a pile of mail. Their artistic characteristics need to be very strong so they literally jump out of that pile and grabs the receiver! You want to catch someone’s eye and make it very clear about what you’re offering. Color, font and graphics can accomplish this mission. If you have colorful art, a unique font and a shout it out message, you have to consider if the normal 4” x 6” Postcard size will work. Will a larger size accomodate your copy in a stronger fashion? Whether large or small, Postcards are very concise ways of writing a message. There is only so much room for so many words and you have to edit down to the bare bones and keep it to the point.
Your cards should ALWAYS have your Website address located prominently in the layout. There is only so much space on a Postcard for you to get your information, so take the reader to a location where they can get further details.
Each Postcard you send, has a distinct message in which all of the pieces of art, graphics and fonts work together to instruct the receiver to do something. But, what are those “somethings”? Here are a few ideas for Postcard messages.