Marketing is defined on Google as “the action or business of promoting and selling products or services, including market research and advertising”. Marketing is a fact of life in any business. There are some healthy ways of developing marketing practices that can keep you on top of the job and make the process so much easier!
Because you are small and your payroll is tight, more than likely it is you and you alone that has to perform all the duties of Marketing Manager. But, you can use your resources to get the biggest and best results just like the companies that have a full marketing department.
First, you can be imaginative and bold in your approach to how you promote your company. You can create a marketing campaign that stands out from the rest in the field by taking a risk and trying a new tactic. Research the newest technology and use it. Find out what is popular and “hot” right now and embrace it. Match content with graphics and visuals that scream “brand new” and make it your theme.
Next, use your statistics from past campaigns and data from other sources to calculate your direction you want to go. Use analytics to test which type of types of marketing works best. Send out some marketing pieces using one type of graphic and another group with another and see which group gets the best response so that you can use that one in the future. Using digital strategy and data allows you to keep track of responses and make changes in the future. In your monthly newsletters, ask for comments and feedback from the receivers. Send different postcards or direct mail letters to different demographics and record the numbers of who answers. These will give you an idea of trends and models to use in your next marketing project
Your customer is your best friend! You need to keep strong relationships with your customers because they are your best source of advertising. They will talk to others about your services, your company and about you. You want that conversation to always be in the best light. Use your best customers for testimonials and reference in your advertising and marketing. You can give them and their business a shout out for being a support of your business. This is a display of support and keeping the customer at the forefront of your business ideals. Sending birthday or anniversary cards, taking them out to lunch or pitching in at the community baseball game gives your customer the confidence in your friendship.