Probate properties can be difficult to navigate, but it is a process that needs to be done. The family who now has to take care of the property can be in various stages of grief and there are so many decisions to make that it can be quite overwhelming. Taking care of the business at hand or the settling of the estate is full of decisions that can be difficult for all of those involved to agree upon. The selling of the property and divesting of the personal belongings are heavy jobs and are often emotional. Working with grieving sellers must be handled with the utmost care even though this may be a one time business transaction. The decisions being made have been dictated by way of a will and have gone through the legal system and now it is time to bring it all to an end. So, for realtors who are approaching properties in probate it is best to use a direct mail letter format that is sent to only this well defined niche. When the recipient gets your letter, they are ready to finish the process and are ready to respond. It is essential to have a thoughtful and well written letter that explains the process they will go through and what you will do for them. Families in this situation want answers and they want to know what their options are.
The fact that the home needs to be emptied out and prepared for a sale can be a gut wrenching job for the family. Going through the personal belongings is normally the job of the executor of the estate and they have to decide what is the best way to dispose of them. These things are not merely stuff but are the pieces of the deceased life. Sometimes, it is so difficult to clean out the house, that they will remain there for months. For many realtors who work with probate properties, they take over this task themselves as a part of the offer to sell the house.
For probate properties, letters perform the best. They can be personalized, professional and very sympathetic. They can be made to look handwritten and hand addressed and not mass produced. Your letter should be a reflection of how you feel about offering condolences before you offer your services. When it comes time to talk to the family in person or on the phone, condolences should be offered from the start of the conversation. This will cover the fact that you found their contact information through the courts.
Because most families do not want the home left by the deceased, working in probate properties can be fairly easy. The families are very motivated and will do whatever is necessary to get a sale done. At Everest Direct Mail & Marketing, we offer a letters mail program that is customized to fit each clients’ needs. We can personalize letters for exactly what you want to say to a family in probate. There are no limiting letter templates that bind you to just two or three content options – meaning no two mailers are alike and your letters are exclusive and one of a kind. You have free reign on what you put in your letter, including the type of handwritten font, the color and size of the font, and whatever content and merge fields you’d like to include. This way, you can be sure your letter is unique. Personally written just for the client and mailed in hand addressed envelopes, your letter looks like it came from a friend, not a faceless company. We will work with you to create the right marketing letter for your business goal, one that gets results.
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