Postcards are essential for a Direct Marketing Campaign.Their message is loud, short and to the point. With the right artwork, attractive font and succinct message, they are the most powerful piece of mailing material to send for success. But, sending a postcard is much more than just mailing a small piece of card stock. You have to know why you are sending it and what it is saying. Just like food, postcards have a few basic types. It all depends on who you are trying to reach to figure out which type of postcard will work for your campaign.
First, there are the Just Listed Postcards. These postcards announce homes that have just been listed on the MLS. They can be separated into groups by what type of home is listed and sent to the audience it will appeal to. A picture of the home on the front with details on the back are standard designs. Of course, the realtor contact information should be on both sides. These postcards should be sent out to the groups of people on your mailing lists that would be interested in such a house whether they are buying or selling. If they are selling, they can use the listing and a comparable. If they are buying, put them on a list to contact in a few days to see if they are interested in touring the home. Just Listed Postcards should only advertise the best homes available.
Naturally, the nest Postcards are the Just Sold cards. These are announcements for what you have just finalized. These are your shout out to your success at selling homes and you need to share these with everyone on all of your mailing lists. These announce that you are a trusted professional and will do an excellent job for clients of all kinds. “Give me a call” should be a tagline on these cards!
Another Postcard concept to consider is a combination of a Just Sold card with a Just Listed card. You can keep the ball rolling for people on both sides of the coin. Announcing your success at selling homes along with the enticing new listing. These are both great hooks for new clients. Separate the two by putting the Just Sold on one side and the Just Listed on the other. Or present both on the front of the card with the details on the back.
Prospecting Postcards are for getting new clients so they should be designed to create excitement about the realtor and their offer. Pictures of homes should be on both side of the card showing what the realtor does. Logos and contact information needs to be prominently displayed. Bright and colorful design and layout with easy to read fonts should shout out a message that goes right to the targeted market. And most important...there should be a call to action. These should only focus on building a brand and finding leads.
And, finally, For Sale by Owner and Expired Listings Postcards are excellent for specific audiences. People who are frustrated trying to sell their own homes or those that didn’t sell with their last listing are the perfect groups to send either of these postcards. Announce your successes on one side and a list of how you can help on the other. Use a persuasive, sales focused message and offer a consultation for free. Add a headshot and showcase three properties that you have listed or sold in the past.
Postcards are a great eye-catching, tangible marketing tool, formatted to your specific preferences and needs, with endless customization in a multitude of sizes – regular, oversized, and custom cut. We at Everest Direct Mail & Marketing, can create colorful, attention-grabbing designs with your images, logo, and any content you’d like to include – using your own design or one created uniquely for you by our talented and experienced designers. Capture prospects’ attention through the visibility of a customized, colorful postcard in their mailbox and watch your response rates soar!