For small businesses, Email newsletters can be a powerful form of email marketing. Creating a newsletter can be very simple, especially if you create a template that can be changed from month to month making the job very smooth, fast and simple. The hardest part is the initial set up and design. You will need to consider the layout, subjects to cover, other content and pictures and art.
There are a few steps to take in planning and designing that first Email Newsletter that can be followed to get started. After you have developed the newsletter to your satisfaction, you can automate the process and just cut and paste each month.
First, you have to figure out why you are sending Email Newsletters. Ask yourself what you are trying to accomplish and what should you concentrate on as an overall theme. You know that you are trying to connect with clients and prospects. You are attempting to get sales through your marketing. Increasing traffic to your website is a priority. You would like to increase your social media following and you would like to have feedback so that you can understand your prospects and clients better and serve their needs.
Then, you have to figure out the basics. How often do you want to send a newsletter? Is it going out monthly or twice a month or just once a quarter? How many articles and stories would you like to include? Will there be a feature with each edition.What are the recurring segments that come out with each new edition. Most companies find a monthly newsletter with 3-4 stories to be plenty. If there is great interest, you can always add more. Recurring segments could be a news section, highlighting recent happenings at your company, industry news or seasonal articles.