In order to get leads, you need to have a listing. It is simply a more effective way to attract prospects to you and to your business is by having a house that everyone wants to tour. These prospects can find this house and you by having a website. There are ways through the website that you can attract more traffic and prospecting for buyers. But, you are going to have to realize that your website needs to be different than all the others out there to attract the bigger results!
Yes, we know that realtors are special people, but a website for a realtor is just like a website for someone selling dresses. Marketing is marketing no matter the field. And consumers are consumers. Once a consumer figures out how to use a website, they like to see and use websites pretty much the same way. The problem with realtor websites, is that they tend to all look the same and there is not much differentiation. As a realtor, you have probably discovered a niche and that niche covers your listings and your clients. A one of a kind website needs to not only be specific to your client type but to your listing type also.
House hunters are looking for homes on Zillow and Trulia and Realtor.com. And they continue looking on Century 21 and KW.com, Redfin and Homefinder and Home.com. There are enough sites for anyone anywhere to find a home of their liking. And that is great! You can use your website to display YOUR listings with more details than a Zillow listing and you can also offer things like a free report or a free ebook. You can add how to’s and inspection guidelines or even a picture expose of how to turn an attic space into a getaway library.
Because of the “biggies” like Zillow etc., your website needs to focus on the area that you work in. You can not compete with an agency that has enough realtors to cover the whole town, region or county. Your niche will dictate what kind of house you specialize in and those houses are normally found in the same area. So, make your website neighborhood specific. Concentrate on the subdivision, named neighborhood or historic area of town. Create pages that give tours of the area and the parks. Have a school and recreation page. Your website should be the ultimate supporter of the niche neighborhood. People who are looking for homes in that area will find you right away!
Because of this thing called algorithms, people and their online searches are tracked intensely. On any given day between social media ads, emails, youtube commercials and television commercials, people see almost 3000 marketing messages every single day. Messages get lost in this tsunami of information. You have to make sure that your website is designed for that exact client or prospect. You need to convey the image that works with your niche and that you are a specialist of the neighborhood, an authority on the type of home and that you are the best in your field. People coming to your site want to feel like they have found the right person for their needs.
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail & Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.