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Planning a Direct Mail Campaign

Direct Mail should be a major element of any marketing campaign. After designing a social media blitz on Facebook, Twitter, Instagram, Pinterest and Google+, you should then continue with a design for a direct mail campaign to be a compliment to the blitz. You cannot depend on just one avenue to get to your audience and generate the leads that you are looking for. You will also need to include in your multifaceted campaign the content on your website. But, to get to all of these different parts of a marketing campaign, you have to plan! The following is a list of items and tasks that need to be executed in order to take your project to a successful conclusion.

First, you need to figure out what you are trying to accomplish. You will need to set your goals for the campaign and name the objectives. A simple one line naming the ultimate goal such as getting more clients, but then you have to flesh it out with a definition and a timeline and a budget. You want to create steps so that you can cross off each from your to do list while you travel to your end goal.

Next, you will need to put a name on the prospect you are trying to attract. Who are they? What is their age group, their habits and their wants and needs. And, importantly, you will need to address any questions they may have. Determine the benefits your customer is seeking and their location. Your ideal customer is one who gets their needs met!