Real Estate Marketing - the Digital Age
Half of all home buyers used the internet to find their homes. Technology has changed how the world does business, especially the real estate world. For most home buyers, they may start their home search with a decorating magazine full of unique ideas. But the next step is to look online for what is out there and available. They do this before even talking to a realtor. The old ways of doing things, such as contacting a realtor first and looking through newspaper ads, is now long gone. Effective real estate strategy must include the technological advances of our time. It can not be looked at as the enemy or ignored altogether. The following list offers some suggestions for strategies on how to improve your marketing channels and use technology in the best way possible.