Real Estate Email Marketing
Email is a perfect funnel for lead generation that will drive profits. You can use email for newsletters, quick communications, marketing blasts, listing announcements and even a bit of online educational videos. But, first you have to understand the different parts of an email that will get a response.
Terminology for email marketing is the simple language that will allow you to understand the basics. The following is a brief list that will help you move through the process
The Conversion Rate is the percentage of people who responded to your Call to Action in your letter or other mail. If you sent out 1000 emails and you received 100 calls, your conversion rate would be 10%.
A Bounce Rate is that horrible number that comes back and tells you that the email did not get sent. Either bad email address, wrong email address or fake email address, a bounce is frustrating. You should always stay on top of updating your mail lists and shoot for a less that 5% bounce rate.
Bulk Mail is the name given to sending lots of mail whether it is snail mail or email. In the world of email, your bulk mail needs to be sent through a system that can handle lots of mail. Using your own email address is fine if you are only sending 100 emails. But, for higher numbers, there is Mailchimp, Constant Contact and Active Campaign. You can send newsletters and ongoing emails with automation which eases your workload.
The Click Through Rate (CTR) is the percentage of people that clicked on your email and visit the web page through a hypertext link that goes to a certain advertisement.
The Open Rate is the percentage of people that open your email from their inbox during a marketing campaign.
Opt In means that someone has entered their contact information on your website and now are a part of your email list.
Double Opt In is just like the Opt In except that the people filling out their email forms must confirm that it is the correct email address. Having people confirm helps with the bounce back rate.