Online Real Estate Marketing
When it comes to marketing, the Internet is the place to be seen. It is simple, inexpensive and you can easily choose which platform that you want your marketing information to appear on. But, what do you post? The following is a lists of ideas that should keep you and your clients busy for a while!
The most important thing in the beginning is to have a website. Websites are your base point of operation. It is the Home that you are going to bring your prospect to.
Next, you have to be found and the way to be found in on search engines. The way to be found on search engine is by using SEO or search engine optimization. SEO is sort of like a bag of tricks. The tricks are words that trigger the search engine to recognize that a prospect is using that word to locate information and then the search engine matches you up with them. Of course it is more complicated than that, but that is the basic idea.
Now that you have a website and you have people traveling the internet to your website, you will need to mix in some pictures. Photos of the homes you sell, of the community you live in, cute kitties playing with yarn, all of these help make your website interesting, informative and followed.
Add a page of your customer’s accolades to your website and tell the entire internet just how great you are. Customer testimonials are verifications of what you can do for the prospect.
Add a blog to your website. Pontificate on everything that you know! Besides, it is great for SEO!
Make sure to add your email address as often as it looks good on all of your web pages and make sure that it is in the header artwork on page one. This way people will know how to find you.
Start and email newsletter and blast it out to all of your contacts once a quarter or even once a month. Make sure that the newsletter makes it to your website, too.
Advertising online should be something that you consider. Create the ad as an enticement for someone to fill out a quick form giving you their contact information. Draw the person from the ad to a landing page on your website. From there, they should see the box to fill out and hit the send button. You can buy ads on Google Adwords, Facebook ads, Twitter ads, Linkedin ads, Reddit, Yelp and YouTube. You can also buy an ad on your local chamber of commerce page or a bed and breakfast page. You can partner with other companies to co-op advertising such as a moving company or uhaul. Your local newspaper more than likely has an online presence and would appreciate the support.
Next, you will want to show up on local listings such as the yellow pages. The more your name appears, the more people will recognize your name and feel that they already know you. You will want to build a profile that is the same on all of these sites and ask your followers to give reviews of your business. You can stand out as the shining star with tons of positive reviews. Create a profile on Yelp.com, Trulia, Zillow, Realtors.com, Homes.com, Hotpads, Yellowpages.com, Manta.com, Meetup.com, Angieslist.com, and Merchant Circle.
Today, it is an absolute requirement that you have a page on lots of social media platforms. You will also have to stay current with postings and comments in order to be seen and followed. Facebook, Twitter, Linked In, Google+, Pinterest, Instagram, and Flickr are the main platforms to pay attention to. Post the same message across all of them at the same time for the consistency factor and linger long enough on each to comment on others postings. You name will eventually get recognized and followed.
Then there are sites like Craigslist where you post your listings in the for sale, for rent or open house categories. On Youtube, you can post a video training clients and prospects how to buy a house, how to sell a house, how to arrange a livingroom, put in a garden, organize a garage and BBQ chicken. You can also show video tours of your listings. Vimeo is another video platform to try out.
Other online marketing ideas are offering a free E-course teaching your specialty. Put a page on your website called Ask and Expert and have people send in questions. Answer these on the page. Partner up with a mortgage company and share financial information and problem solving in your social media posts and ask an expert page. Offer a guide for step to step ways to buy a house, sell a house, downsize, go from renter to homeowner. Publish articles in your homeowners association newsletter. Write a guide about the local restaurants. Write a How to Book about becoming a realtor!
The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business’ specific needs. We know that no two businesses are alike – so we won’t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you’d like to include. We guarantee we’ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.